Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Ten Companies That Almost Weren't: Front Page

By

What if Ben & Jerry's had made bagels instead of ice cream?

PrintPRINT
Not every great company is launched on the strength of in-depth market research or a sturdy business plan. In fact, some of the biggest and most beloved brands out there are really only happy accidents of history. Take Ben & Jerry's. The two friends who launched the company are so blessed with ice-cream making skills that it's hard to imagine them producing anything else, let alone the very different product that initially caught their interest. Glen Bell of Taco Bell fame started his restaurant business selling hot dogs. And the company that has created most of our favorite toys, including classics like GI Joe or Transformers, once only dealt in fabric remnants and sensible school supplies.

Here, we look at 10 companies with surprising back stories. These businesses started down one path, but changed direction to become trailblazers in their category. Click on a would-be product below to get started.


No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.

PrintPRINT
 
Featured Videos

WHAT'S POPULAR IN THE VILLE