Corporations Take a Hit During Championship Games

By John F Kelly Nov 02, 2009 9:45 am

Employees watch the plays while companies pay.




ChumpEven the national economy isn't spared the costs of certain mega sports events. March Madness -- the term for the annual NCAA men’s basketball championship -- is believed to spawn costs that go well and beyond the $20 many employees contribute to their office bracket pool.

In 2006, CBS (CBS), the network that televises the event, began offering free online viewing of the tournament. Good news for fans, bad news for bosses. According to the global outplacement firm Challenger, Gray and Christmas, many companies have since seen a significant drop-off in worker productivity. Their findings estimate that for every 13 and a half minutes workers spend on the Internet watching the games for the three weeks, the cost to employers in lost wages alone exceeds $237 million.

Over the 16 days of the tournament, the total loss could climb as high as $3.8 billion.

And then there’s the “morning after” effect that the Super Bowl has on the workforce.

An annual survey conducted by Kronos Incorporated estimates that 1.5 million people call in sick the day after the Super Bowl. The survey shows that another 3% of respondents, or an estimated 4.4 million employees, may arrive late to work the Monday after the Super Bowl. (This number is in line with the 3% of respondents who admit to, in the past, sneaking in late to work the day after the game.)

The symptoms of Super Bowl Monday syndrome include "exhaustion, headache, and sore throat due to loss of voice,” says Stewart Itkin, vice president of Kronos, a Massachusetts company that solves workforce-related problems. “Fortunately, it only lasts 24 hours."

Continue reading this story, below, or click on a category to see who wins and who loses when the big game comes to town.


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