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Final Four... Finally


Hoofy and Boo take a look at the madness of college hoops and the effects it has on all of us.

As March Madness comes to a close this April, all kinds of reports will surface about how much money was spent and lost during the 127-game competition. In the black, CBS (CBS) has a $6 billion, 11-year package of broadcast and marketing rights with the NCAA. In the red, American companies will lose nearly $900 million in lost worker productivity, according to Challenger, Gray & Christmas. And among the everday joes, hundreds of millions of dollars will be exchanged in office pools.

In short, March Madness influences every sector of the financial world-from big business to personal finance.

But what about the other kind of March Madness? You know, like the cost of actually getting mad during the month of March. Or what about going mad-insane, loopy-during March? According to a Seasonal Affective Disorder study, the increase of sunlight in the month of March results in an increase in clinical mania. And that can spell big profits for the pharmaceutical industry.

Here with a closer look at what March Madness really means, and the real money behind it, is Hoofy and Boo.

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