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Things You Need to Know: Why Bottled Water Sales Are Drying Up


Another bull market icon drowns in the recession.

Over the past 40 years, bottled water sales have exploded, producing huge revenues for companies like Coca-Cola (KO) and Pepsi (PEP).

But times may finally be a changin'.

Last year, sales of bottled water fell for the first time in at least 5 years. Nestle (NSRGY), the largest seller of bottled water, reported profits fell 2.7% for the first 6 months of the year.

Why the sudden reversal?

One reason could be that consumers finally realized that bottled water actually costs 4000 times more than tap water. Plus, tap water tastes just as good as the bottled stuff, according to numerous studies.

But the socioeconomic causes of the decrease in bottled water sales actually say a lot more about consumers than we think.

Join Kevin Depew to find out more.

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