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Video: Best Buy's Secret Weapon...Geeks!


Pocket protected nerds are the cornerstone of retailer's customer service.

Consumer electronics retailing isn't an easy business. According to analysts, profitability is low and the competition is intense.

With companies like Wal-Mart (WMT) and Costco (COST) jumping in the electronics fray, the market is getting even more crowded.

So how does a retailer like Best Buy (BBY) set itself apart from the competition?

In a word: Geeks.

Join Minyanville's Josh Lipton for a closer look at the Geek Squad, and why it could be the key to Best Buy's continued success.

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