Video: Alternative Beer Goes Mainstream
But PBR wasn’t always so popular. And it was exactly its lack of popularity that marketers used to sell the brew to hip, young, alternative drinkers who detest anything too mainstream.
The marketing scheme worked. Pabst Blue Ribbon sales are up a whopping 25% this year. And now, prices for the beer are going up, making this once “cheap” beer more expensive than some “mainstream” brands like MillerCoors’ (TAP) Keystone and Anheuser-Busch’s (BUD) Busch and Natural brands.
So what’s a hipster to do?
Join Kevin Depew as he takes a look at a few beers that remain gloriously cheap, unpretentious, and, for now, alternative.
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Schafer beer, a case study in how not to manage a brand. Schafer at one time (50's-60's)was the largest selling beer on the east coast. Almost every tavern and bar had it on tap, then, they opened a new Lehigh Vally brewery and poof, garbage. All down hill from there.
Schafer beer, a case study in how not to manage a brand. Schafer at one time (50's-60's)was the largest selling beer on the east coast. Almost every tavern and bar had it on tap, then, they opened a new Lehigh Vally brewery and poof, garbage. All down hill from there.
Schafer beer, a case study in how not to manage a brand. Schafer at one time (50's-60's)was the largest selling beer on the east coast. Almost every tavern and bar had it on tap, then, they opened a new Lehigh Vally brewery and poof, garbage. All down hill from there.
Schafer beer, a case study in how not to manage a brand. Schafer at one time (50's-60's)was the largest selling beer on the east coast. Almost every tavern and bar had it on tap, then, they opened a new Lehigh Vally brewery and poof, garbage. All down hill from there.
If price were of no import I'd stock the house with Guinness (at least in winter).
Tough gig, Kev. (^_^) dlf
http://www.geneseecreamale.com/History/
GREAT video! I grew up in the late 60's - early 70's. PBR was the number 1 selling beer in our region......Michigan's Upper Peninsula/Northern Wisconsin. EVERY single bar had it on tap and every single bar had a PBR sign hanging on the front.
I remember heading down to Packer games from the UP thru northern Wisconsin and honest to God, every bar had a PBR sign!!
No idea how it fell out of 1st place, but fortunately, Stroh's was there to pick up the slack!!! LOL
PS. I just returned from a trip to my local liquor store where I was assured people are gladly paying up to $23 for a SIX PACK!!!!! Un- freakin'-believable!
Minyan Kevin
