Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

3D: Watch at Your Own Risk


Is Avatar a killer?

Fox (NWS) is surely pleased that Avatar, which, according to reports, cost the company over $300 million to produce, took home two Golden Globes on Sunday night.

What likely pleases the studio far more, however, is that the film has so far grossed $1.62 billion worldwide and shows no sign of slowing down anytime soon.

"It is the most expensive film we've made, but now, having the luxury of hindsight, it is money well spent," James Gianopulos, co-chairman and CEO of Fox Filmed Entertainment, told CNN.

The picture was shot in 3D using Sony (SNE) HDC-F950, HDC-1500, and the new F23 cameras.

Much has been written about 3D technology and what it means to the future of entertainment. Opinions abound from an artistic point of view, but what cannot be disputed is this: 3D makes money.

"Movies released in 3D generate two to three times the revenue of the same titles in 2D -- and in some cases, as much as six times revenue of traditional 2D releases. On top of that, 3D in the home represents an important secondary revenue stream for studios, which already earn a majority share of per-title revenues from DVD sales," said Kimberly Maki, executive director of the Society of Motion Picture and Television Engineers, at the 2009 National Association of Broadcasters Digital Cinema Summit.

James Cameron, Avatar's director, seems to be as enthralled with 3D cinema as moviegoers themselves.

"It's hard for me to imagine that it's not going to work for people," he said.

While it may "work" for many, there are others it doesn't seem to agree with.

The first known Avatar-related death was reported today by Agence France Presse. According to his doctor, a 42-year-old Taiwanese man died of a stroke that was triggered by over-excitement from watching Avatar in 3D.

While death-by-movie is probably an extreme case, there do seem to be a few bugs that need to be fixed.

"It started hurting my head after a while," 37 year-old Brooklyn resident Raheem Jones told the New York Daily News of his Avatar experience. "I had to move down to empty seats to lay down for a while. And one time I took off the glasses and covered my eyes for a while."

Tania and Raymond Lorenzen of Auckland, New Zealand, also had an unpleasant experience at a screening of Avatar.

The Dominion Post reported that Mrs. Lorenzen "started to feel nauseous about 10 minutes into the film and had to close her eyes," and Mr. Lorenzen "had to rush from the cinema to throw up in the bathroom."

And take a look at this tweet from someone going by the Twitter handle DrChemist:

"Avatar imax 3D movie just gave guy a seizure here."

Stories of unusual incidents at Avatar showings abound on the Internet.

"You'll want to keep your glasses on the whole time, during the previews and through the entire film," one theater manager told an audience before the lights went down. "If you take the glasses off during the movie, it could make you sick. The way the picture comes out, it kind of sends like signals that scramble your brain. The signals can affect your brain kind of like an epileptic seizure. But it's not a seizure."
< Previous
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
Featured Videos