Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Quick Hits: Apple Goes Bobbing For Cost-Conscious Consumers


Brief scrutiny of today's headlines.


It may not be the second coming, but among The Apple Faithful, Tuesday's planned announcement about laptops is just as good.

There's no official word from cult headquarters in Cupertino, California, but it appears Apple (AAPL) is preparing to jump into the fast-growing market for inexpensive laptop computers.

Apple has sent out press invitations to analysts and the press for an event scheduled for October 14th at the company's headquarters.

Apple isn't talking, but the bet is the company will unveil new versions of its MacBook and MacBook Pro notebook computers. For the first time, Apple is likely to offer a model priced below $1,000. Some models may be less than $800 compared with $1,099 now.

Dell (DELL), Hewlett-Packard (HPQ) and other competitors are aggressively cutting prices. In August, Dell introduced new notebook computers with longer battery life pitched to business users. Dell also introduced a slimmer laptop weighing 2.2 pounds after HP introduced a similar model in June. Dell looks to overseas markets to boost sales.

Apple's planned announcement may give investors reason to cheer. The company's stock has lost about 25% since September 26th on fears that economic slowdowns in North America and Europe will crimp sales.

Like most Apple events, Tuesday's shindig is preceded by a cryptic announcement from headquarters and a crescendo of speculation on websites devoted to the company. The folks at Apple are smart cookies and know how to feed the media monster.

What are the pro traders saying about your stocks?
Minyanville's Buzz & Banter - 14 day FREE trial

< Previous
  • 1
Next >
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
Featured Videos