Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Why Apple Can Get Away With Anything


It doesn't always follow the rules, but it makes products that make people happy.

"I don't want to be a product of my environment. I want my environment to be a product of me."
-- Frank Costello, The Departed

If you've seen the stunning early numbers for the Apple (AAPL) iPad and the borderline-absurd boom in iPhone sales, you should know that the court of public opinion has delivered a verdict of "we just don't care" on the following three charges assorted techies, ethicists, and critics have laid against Apple:

1. Operating the App Store in an unfair manner

Refusing to allow Flash (ADBE) technology in Apple's mobile products such as the iPhone, iPod Touch, and of course, the new iPad. (See also, Steve Jobs on Flash: Astoundingly Hypocritical)

3. Overreacting to the sale of a prototype iPhone that some clown left in a bar. (See Steve Jobs' Worst Nightmare Comes True)

And how do you get away with stuff like this?

You build products that people care about.

You may be asking yourself why I began this article quoting the murderous villain of a gangster movie.

Well, think about this.

Steve Jobs never accepted the idea that a computer couldn't look cool and be easy to use. He didn't think a phone needed a keyboard. He never wanted to make the cheapest product on the shelf. He didn't want to build a netbook the way everyone else did.

In other words, Jobs doesn't want Apple to be a product of its environment. Rather, it's creating its own, leaving competitors like Microsoft (MSFT) to bumble along in the wake.

Just take a look at what Apple has done over the past decade while operating in an extremely closed bubble:

  • Made the first practical mp3 player.

  • Produced the most important smartphone in history. On its first try.

  • Made the first tablet computer palatable for mass use.

  • Made the best laptop and desktop computers in the world.

  • Became the best electronics retailer in the world.

So if you wonder why Apple can get away with its various offenses, look at this list again. Apple makes stuff that makes people happy. And that's all that matters.

The iPhone and iPad are such astoundingly unique products that nobody cares about the lack of Flash compatibility or the elimination of Asian Cheerleader Boobfest: Beyond Thunderdome from the App Store. (See also, Apple Shields Our Eyes From Bikinis). In consumers' minds, the superior products Apple makes far outweigh any concerns about its behavior.

And by being completely unapologetic about everything it does, Apple is sending out a message, albeit a subtle one, that it has enormous confidence in the strength of its devices. This course has worked, and changing direction to appease the critics would make the company look uncharacteristically directionless.

Besides, if you take a look at the history of big business, you'll see things that makes Apple's behavior look like a series of group hugs. Start with these keywords: war profiteering, conflict diamond, pharmaceutical data cover up, accounting scandal.

People have a fairly high tolerance for shenanigans in corporate America these days.

Don't take my word for it. Just follow the money. Apple is selling lots and lots of everything it makes. One million iPads in 28 days. Eight million iPhones in a quarter.

Still think anyone cares?

Buzz & Banter: Trading ideas & insights from 30 professional traders 14 day FREE trial.

< Previous
  • 1
Next >
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
Featured Videos