Quick Hits: Yahoo Asks, Who's BOSS?
Brief scrutiny of today's headlines
Now, any website can: Out of the goodness of their hearts -- or in a blatant attempt to slow its ongoing corporate freefall -- Yahoo has begun offering their search toolkit to other sites.
The new indexing service, catchily named BOSS (for Build Your Own Search), purports to save other firms the $300 million cost of building an original internal search engine. In return, Yahoo will run its own ads alongside search results.
According to Yahoo's chief strategist for search, the "goal is to disrupt the search market and allow more entrants to come in." The implication is clear: The guys at Yahoo aren't going to let Google (GOOG) continue to leave them in the dust.
Of course, Yahoo has also decided to allow its technologically superior rival to sell advertising on its own website. But it sounded impressive, didn't it?
So far, two whole websites have signed on to use BOSS - a figure unlikely to soothe investors still outraged by CEO Jerry Yang's rejection of Microsoft's (MSFT) $47.5 billion buyout offer.
That executive acronym sounds like wishful thinking, coming from Yahoo: If business doesn't pick up before August 1st, when shareholders vote on Carl Icahn's takeover bid, boss Yang and his board will find themselves out of a job.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
Daily Recap Newsletter