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Quick Hits: Google Deletes 25% of DoubleClick Workforce


Brief scrutiny of today's headlines

The Wall Street Journal reports Google (GOOG) will lay off 25% of U.S. employees at newly acquired DoubleClick. DoubleClick's international unit will see job cuts later in the year.

DoubleClick's banner ad technology compliments Google's search dominance, enabling the Internet giant to offer a wider suite of services to potential advertisers. The deal sparked recent consolidation in the online space, culminating with Microsoft's (MSFT) bid for Yahoo (YHOO).

Google employees at the company's headquarters in Mountain View, CA enjoy a lavish cafeteria and free lunches. DoubleClick's Manhattan employees, on the other hand, live in a city where salads run north of $10 and a Budweiser sets you back six bucks. Making the same perks available to the entire DoubleClick workforce could have damaged Google's bottom line.

Google's top brass faced a tough choice: Buy a majority stake in Papaya King, or send a chunk of DoubleClick workers packing. Even if the hot dogs really are "tastier than filet mignon," Google probably made the right call.

For more on Google and Microsoft check out Hoofy & Boo's always astute report.

No positions in stocks mentioned.

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