Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Quick Hits: Google Deletes 25% of DoubleClick Workforce


Brief scrutiny of today's headlines

The Wall Street Journal reports Google (GOOG) will lay off 25% of U.S. employees at newly acquired DoubleClick. DoubleClick's international unit will see job cuts later in the year.

DoubleClick's banner ad technology compliments Google's search dominance, enabling the Internet giant to offer a wider suite of services to potential advertisers. The deal sparked recent consolidation in the online space, culminating with Microsoft's (MSFT) bid for Yahoo (YHOO).

Google employees at the company's headquarters in Mountain View, CA enjoy a lavish cafeteria and free lunches. DoubleClick's Manhattan employees, on the other hand, live in a city where salads run north of $10 and a Budweiser sets you back six bucks. Making the same perks available to the entire DoubleClick workforce could have damaged Google's bottom line.

Google's top brass faced a tough choice: Buy a majority stake in Papaya King, or send a chunk of DoubleClick workers packing. Even if the hot dogs really are "tastier than filet mignon," Google probably made the right call.

For more on Google and Microsoft check out Hoofy & Boo's always astute report.

< Previous
  • 1
Next >
No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.

Featured Videos