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Two Ways: Sony Invades Amazon's Jungle

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Strengthen your portfolio in good times and bad.

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Digital Reader Battle – Sony vs. Amazon

Sony (SNE) is going after Amazon (AMZN). According to Reuters the Japanese consumer electronics maker will begin selling the cheapest digital book reader for the United States, heating up the competition against Amazon's Kindle.

As soon as this month, the company plans to sell its 5-inch screen Reader Pocket edition at $199 and a larger touchscreen version for $299 through retail stores around the US like Best Buy (BBY) and Wal-Mart (WMT). Sony will also lower the prices of its downloads for new releases and best-sellers from $11.99 to $9.99 which is largely inline with Amazon's price points.

For more retail ideas, see Professor Kristin Graham's Hot and Cold Back to School Stocks.

From the Bull Pen: The better play may be in Wal-Mart. The stock is sitting on a long-term trendline but the risks appear to be to the upside. Investors can fade (read: buy) any weakness with a sell stop below $47.50. Closing above $50.50 will give an improved technical outlook.

From the Bear Cave: Amazon is a best of breed retailer, but its recent rally may have run out of steam. Watch if the stock closes below its 20 day moving average (currently at $85). A buy stop can be set 2% above entry on downside attempts.

Quick Check Around the World

Asian trading closed with the Hang Seng -1.45%, India 0.46%, Shanghai -1.24%, Nikkei -1.18%, and Taiwan -1.55%.

Across the pond, we see the FTSE 0.31%, CAC 0.61%, DAX 0.08%

As of 8:10 AM EST, S&P Futures are trading +0.25 to 1005.25 and Nasdaq futures are -3.00 to 1627.25.

A Look at Commodities

Over in commodities, crude oil is trading unch at 71.42 while gold is -0.500 at 967.90 this morning. Silver is +0.650 to 14.73 and copper -0.250 to 279.30.

The dollar index is -0.1600 to 77.7200.

On the Radar

Economics

8:15 ADP Employment Change -340K cons
10:00 Factory Orders 0.5% cons
10:00 ISM Services 48.0 cons
10:30 Crude Inventories
04:30 Fed Balance Sheet

Click here for the full trading radar.

Let's get over the hump. Good luck traders!
No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

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