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Whatever Happened to Employee Loyalty?


...there are plenty of folks out there who are extremely loyal to companies they don't even work for.

What ever happened to employee loyalty?

In the Harvard Management Update, Lauren Keller Johnson writes, "The very nature of the relationship between employers and employees has undergone a fundamental shift: Today, workers not only don't expect to work for decades on end for the same company, but they don't want to. They are largely disillusioned with the very idea of loyalty to organizations."

Keller Johnson quotes Harvard Business School professor Linda Hill: "One of my students expressed it well. He said, 'It's like dating: You can be faithful to the person you're seeing now while you're involved with him or her, but that doesn't mean you won't move on to dating someone else later.'"

Scott Brooks, an executive consultant at Minneapolis-based Gantz Wiley Research says, "You don't want blind loyalty. The best kind is when both parties are benefiting."

And Leigh Grantham, VP of marketing and administration at DeFuniak Springs, Florida-based electricity provider CHELCO, says, "I'd rather have a star performer for three years than a dud for life."

From what I've seen, there are plenty of folks out there who are extremely loyal to companies they don't even work for.

In fact, they're loyal for life.


This gentleman is showing his loyalty to Microsoft's (MSFT) failing Zune mp3 player:

Click here to see more symbols of company loyalty

Here's someone showing his loyalty to the product that made the world's richest man the world's richest man:

Click here to see more symbols of company loyalty

This woman "thought different" but perhaps didn't think her decision through well enough:

Click here to see more symbols of company loyalty

"Anyone up for McDonal-oh, wait, never mind…"

Click here to see more symbols of company loyalty

"Anyone up for Wend-oh, wait, never mind…"

Click here to see more symbols of company loyalty

Now, thanks to describes itself as a "Human Billboard Advertising" company-brand loyalists can put their skin to work as revenue generators.

Lee Jarvis, 29, created with partners Kyle Johnston, 21, and Ray Legace, 29, as a clearinghouse to match businesses with people willing to wear corporate logo tattoos for a fee. "We thought people wear logos everyday," said Jarvis. "So we figured, why not get paid for it?"

If you decide to get your back tattooed, just make sure you have a mirror handy at all times.
In Buenos Aires, a teenager requested a tattoo of the logo of the Boca Junior football team on his back.

However, the tattoo artist was fan of River Plate, a rival team, and tattooed a penis on his young customer, instead.

According to Argentina's Terra newspaper, the victim said, "I could not see what he was tattooing because he didn't have a mirror. I only saw it when I got home and showed it to my parents."

They must have been so proud.

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