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Job Descriptions: The Gossip Blogger


Snap judgments about the Internet's number one scandalmonger.

A May 2002 article in Wired suggested blogs are as profound a media revolution as anything since the printing press. The New York Times (NYT) and Time Warner Inc. (TWX) probably didn't buy it. Six years later, the forward-looking assessment is somewhere between sycophantic and right on. No Internet byproduct has had a bigger affect on shaping the way information is presented. And none have, for better and worse, so efficiently dismantled the standards and stodginess of traditional journalism.

Of all bloggers, those who trade in gossip take the most heat. But try not to feel too bad when quietly judging their penchant for scribbling expletives on pictures of celebrities, or use of Facebook and MySpace (NWS) pages to shame private figures. After all, they take great joy in judging you.
No positions in stocks mentioned.

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