Target to Ackman: We Don't Take Kindly to Strangers Round Here

By Jeff Macke May 29, 2009 9:50 am
Highfalutin hedge-funder runs crying back to New York.
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Greetings from New York, where I was deeply ambivalent about Target (TGT) beating Bill Ackman - until the hedge-fund tough guy spent millions getting pounded into Mondale-hood in a shareholder vote. As it turns out, shareholders didn’t regard this as a great time to sell off, then lease back, their prime real-estate holdings. Ackman famously bought millions in call options with Target stock in the $70s.

There’s one thing Minnesotans despise above all else: New Yorkers who come to town, imply that the locals are hayseeds, and presume they can show them how to do business with their fancy, East Coast ways.

Ackman’s folly calls to mind 22 years ago, when the Haft family made a run at Target, which was then called Dayton Hudson. On a “goodwill tour,” Robert Haft, then 34, walked through a Target store, came out and sniffed into open mics: “It’s a decent store; my family could really make it a player.”

It was at that point my father prepared a response that became family legend: “Go [expletive deleted] yourselves. -Ken Macke." When Dayton Hudson’s legal team all but tackled him before my dad could send the fax, he looked them in the eye and said, “Do you think the message will be too complicated for the Hafts to understand?”

My dad beat the Hafts back, humiliated them, and in a Churchillian manner, destroyed them in every way possible for their hubris. It was just years before my dad began to get sick - at the height of who he was and the way I’ll always remember him.

Two decades later, Ackman broke into tears and evoked Martin Luther King Jr. and John F. Kennedy in terms of “pursuing what he felt was right." I can’t speak for Ackman or 2 of the most revered leaders in history, but going out on a limb, I’d say that both MLK and JFK would have recognized that buying Target calls at the all-time high for both Target and the market as a whole, was an embarrassing mistake. It was Ackman’s Bay of Pigs, and his fund is down 93% since its 2007 inception.

I don’t recall JFK crying in public about the Bay of Pigs. He recognized it as a mistake, learned from it, and grew into the President who successfully handled the Cuban missile crisis. Mr. Ackman seemed to be under the impression that Minnesotans were so unsophisticated that they thought it made sense to spin off real estate into the depths of a commercial real-estate collapse. It was a horrific miscalculation for Ackman, and his investors paid for it.

I’m proud of Target for dropping the gloves and beating the outsider to a pulp. That was the right thing to do. I like to think my dad is wryly grinning somewhere

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No positions in stocks mentioned.

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(11)
2009-05-29 09:57:29
When I saw the subject title, I had a question
Then the story answered it with the [expletive deleted].
2009-05-29 10:51:11
Feelings
Doesn't sound like you're so ambivalent after all.
2009-05-29 11:31:06
principle
while the principle is good

I might suggest that Target could have had a better stategy

with ackman so good at shooting himself in the foot

I would have sold the RE at a high price and waited a couple of years for the entire commercial market to implode and then buy it back

short sighted is what principles do to people
2009-05-29 11:59:37
Akin to Stevie Wynn
Seems to me that Stevie Wynn pulled a trick similar to that with his casino stock just recently...top ticked basically at over a $100 a share ~20 months ago and came back for them at $18 in the last few months...hard to knock that strategy.
2009-05-29 12:27:34
principle
The chance to sell the RE at a high price then buy it back now is gone.

Also gone is the guy who was demanding TGT "sell low" in order to extract value for shareholders. If Target was short sighted Ackman was unable to see his hands with his arms extended.

Target has a fantastic real estate portfolio and the patience to hold onto it for decades. I used to ride around to Targets every weekend with my dad. His constant refrain was "We pay up for our real estate because we want to be right off the exit ramp. Easy to find and better than a billboard. Kmart pays as little as possible. As a result, Kmart's are generally located three miles off the highway, behind a warehouse or used car dealership. WalMart puts their stores way out of town and waits for the town to come to them."

Real Estate is a core element of Target's strategy and has been from the jump. Selling during a steep and ongoing decline in commercial space more or less eliminated Ackman from the running for his board seats from the start.

As for ambivalence, I'm proud of Target but would be lying if I said I didn't harbor some resentment over the way my dad was dismissed 7 years after warding off the Hafts. I'm his son; they picked on my dad. I wouldn't be me if I didn't stuff away a little anger about that fact.
2009-05-29 12:31:03
I enjoyed being Level 3
I smiled when I read the news last night not because it was a formal employer ,,,, I just can stand the arrogance of some one not emit they made a VERY BAD trade and then blame others publicly. I wonder if he will be on cnbc every morning when I wake up next week.

From a trading standpoint,,,rejecting 45 twice double top not good?? 37.61 is good spot for me,,brake over 45 would see some short covering,

2009-05-29 15:34:13
Don't break your arm slapping steinhafel, scovanner et al on the rear end! Last i checked they are still getting their a$$ handed to them by the gang in bentoville. Moral victories are for losers
2009-05-29 15:56:39
Emotion
We're seeing a lot of strange emotional displays on Wall Street these days.

Comrade Macke, I applaud you for your near-complete admission that the market has morphed into a pure game of chance. It's an unproductive waste of your, and my, trading talent. Hey, I drew that conclusion months ago, but I won't remind you of that at this emotional hour.

I'm very relieved to hear you'll be back on the set of FM come Monday. Just remind yourself to get plenty of rest every night! I've seen you get a little loopy in the past and I figured your now-infamous "car people" appearance was linked to your admitted lack of sleep the night before. One day, after the Obama administration is indicted for its role in destroying capitalism, we'll all have a good laugh as we watch your avant-garde performance on YouTube.

You hit the nail on the head---we've leapt from socialism to totalitarianism pretty quickly; I'll bet no one who voted for Obama thought he'd disregard the law of the land more than Bush!

I'm glad I didn't completely give up on you Comrade Macke. I almost threw in the towel, but I see you're ready to answer the bell! Knock 'em dead, kid.









2009-05-30 00:40:36
Emotion
If you can get odds on me "Knocking 'em dead" take all you can get your hands on.

I was loopy with rage. It's a bad look and a bad way to argue. That said, I stand behind the sentiment; the network spends far too much time letting people who have proven unable to separate their arses from their elbows. The segment I was scheduled to follow was the automotive people blathering about how GM could stay solvent and the car industry would recover.

If you've dedicated three years raging against that exact sort of non-grilling, it tends to make a man angry. But everything is zen now and I'm glad you stuck with me.

Now go bet on me not cracking in any way shape or form ever again on CNBC. Bet large and I'll stake you for 50%.
2009-05-30 00:43:13
Target
I can assure you patting them on the back with cause any muscle strain. That was also part of the ambivalence aspect. That said, they beat back the huns.

That's worth something... specifically a spec buy with a fairly tight stop.
2009-05-31 09:13:39
A quote from Jim Willie for pondering
Some call this a free market. Actually, the US financial system has never been more distorted, controlled, tampered, doctored, corrupted, and coordinated with official policy in the nation's entire history. The officials from the USGovt in charge of financial policy have given blessing to the titans at Goldman Sachs and JPMorgan to engage in financial genocide, directed against both the public investment accounts and hedge fund accounts. At times they employ the regulators for big assists. One should suspect that their detailed and protracted efforts are aligned closely with the consolidation of bank power. Refer to the nine select banks as part of the US Federal Reserve system. Rare is criticism on financial networks. The worst one might see is criticism over losses, not deeply engrained corruption.
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