Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

AT&T Enters Wonderful World of Spam

By

Text-message ads fall flat.

PrintPRINT

AT&T (T) may have stumbled into a brave new world of spam and profits.

The New York Times reports that the former Mother F. Bell sent text messages to a "significant number" of its 75 million users, alerting them to the season premiere of American Idol.

AT&T is a sponsor of the show on Fox (NWS), but most wireless users were not amused by annoying messages for a dingbat TV show - and said so on Twitter. One customer noted, "The economic downturn definitely means a spam upswing." Another huffed, "Seriously, AT&T? Did you just text me twice during a meeting to tell me about American Idol? Very professional!"

Well, harrumph and double harrumph, AT&T Wireless users. There could be money to be made - think of it as a variation on Google's category-killer search ads. It could work like this:

  • Ever call a sex line? AT&T will text you something suitably lurid and libido-boosting during that afternoon staff meeting.

  • Ever ordered pizza by phone? AT&T will cross-index your current location with pizzerias in the neighborhood, to be followed by health warnings from the usual suspects, ads for doctors who treat obesity, and a sermon on the importance of eating your veggies. You could even book a trip to California's Salinas Valley, where much of the nation's lettuce is grown.

  • Bored? AT&T will advise you to take up model-railroading or knitting - or get a dog at Rex's All-American Mutt Shop.

A cascade of unwanted text messages might drive some customers nuts, especially those who thought they were buying service and convenience. You can bet AT&T won't provide such grumps with the names of shrinks in their neighborhood - or address of the nearest Verizon store.

No position in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
PrintPRINT
 
Featured Videos

WHAT'S POPULAR IN THE VILLE