Business Makeover: Sirius XM
If it's broke, fix it.
With the company's stock now trading at roughly a quarter and music fans increasingly relying on their MP3 players -- or toughing it out with the FM dial -- how can Sirius XM (SIRI) change channels?
|Tap into Christian rock's growing audience: Between Creed songs, program sermons that demand that listeners recruit other Sirius XM subscribers.|
|Lucy, Fred and Ethel -- XM's popular alternative channels -- were victims of the merger, as were 4 Spanish-language channels. Debut a station called "Ricky" that plays Spanish songs, but can also fit right in with Lucy, Fred and Ethel.|
|Since September, Sirius XM's stock has been hovering at less than $1 on the NASDAQ. Consider a federal bailout in exchange for serving as the government's chief source of propaganda.|
|Declining automobile sales hit subscriptions hard. Develop receivers that can be powered by pedaling a bike.|
|Howard Stern is a big incentive to subscribe, but satellite radio's uncensored format leaves him with fewer boundaries to push. Instruct cast member Artie Lange to have a drug relapse during an execution segment.|
|Remind customers: Music that's available free of charge always sounds better when you have to pay for it.|
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