Quick Hits: Starbucks Serves Up Obama, Lattes
By
Scott Reeves Jan 15, 2009 10:30 am
Brief scrutiny of today's headlines.
Obama-gasms will be served alongside frou-frou coffee at selected Starbucks (SBUX) stores during next week's inauguration.
The thrill that ran up MSNBC yapping head Chris Matthews' leg will be optional.
MSNBC's coverage of Tuesday's blessed event will be projected onto large screens at about 650 Starbucks in New York, San Francisco and Seattle.
Well, that figures. Think of it as a sports bar for those who believe a Chicago politician represents "change."
Talk about knowing your market, eh? Way to go, Starbucks. Packing the stores with true believers in a communal experience is sure to drive sales of those godawful, gunked-up, sickly-sweet drinks through the roof - and send the resident tree-huggers into a tent-revivalist frenzy that would please any snake-handler.

Matthews, once a speech writer for President Jimmy Carter, earned a permanent spot in the Goofball Hall of Fame for this comment on Obama:
"I have to tell you, you know, it's part of reporting this case, this election, the feeling most people get when they hear Barack Obama's speech. My, I felt this thrill going up my leg. I mean, I don't have that too often. No, seriously. It's a dramatic event. He speaks about America in a way that has nothing to do with politics. It has to do with the feeling we have about our country. And that is an objective assessment."
It's enough to make you guzzle a Caramel Macchiato venti with both hands and chase it with a White Chocolate Mocha (now also with caramel).
How all this plays in blue-collar Dunkin' Donuts is best left to the foreign correspondents.
The thrill that ran up MSNBC yapping head Chris Matthews' leg will be optional.
MSNBC's coverage of Tuesday's blessed event will be projected onto large screens at about 650 Starbucks in New York, San Francisco and Seattle.
Well, that figures. Think of it as a sports bar for those who believe a Chicago politician represents "change."
Talk about knowing your market, eh? Way to go, Starbucks. Packing the stores with true believers in a communal experience is sure to drive sales of those godawful, gunked-up, sickly-sweet drinks through the roof - and send the resident tree-huggers into a tent-revivalist frenzy that would please any snake-handler.

Matthews, once a speech writer for President Jimmy Carter, earned a permanent spot in the Goofball Hall of Fame for this comment on Obama:
"I have to tell you, you know, it's part of reporting this case, this election, the feeling most people get when they hear Barack Obama's speech. My, I felt this thrill going up my leg. I mean, I don't have that too often. No, seriously. It's a dramatic event. He speaks about America in a way that has nothing to do with politics. It has to do with the feeling we have about our country. And that is an objective assessment."
It's enough to make you guzzle a Caramel Macchiato venti with both hands and chase it with a White Chocolate Mocha (now also with caramel).
How all this plays in blue-collar Dunkin' Donuts is best left to the foreign correspondents.
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