Oh, Mother!: I Scream About Ice Cream

By Laurie Petersen Jul 25, 2008 7:45 am

Why I quit Mister Softee.



I never thought I’d say it, but the time has finally come: Mister Softee and I have to part.

It’s not for health reasons, although it probably should be. It’s more from the sticker shock of paying $2.50 this week for a small vanilla cone with chocolate sprinkles - a full 25% price jump since the last time I got my fix.

I know, I know. That’s a pittance compared to the escalation in both price and portion size brought on by the likes of Ben & Jerry’s, now owned by Unilever (UL), Cold Stone Creamery and Baskin-Robbins. Even Carvel and Dairy Queen have gone over the top.

Know how hard it is to find a cone for less than $3 these days (I usually get the kiddie size)? Taking the team out for ice cream approaches a triple-digit investment!

I’ve never been the kind of ice cream junkie who buys a pint of Haagen-Dazs and eats it all in one sitting. But I do know that having ice cream in the house means I eat more of it. So for me it’s always been better to buy from the street, even if it costs more in the long run.

Still, despite my deep connection to Mister Softee and his song, everyone has a limit. And for me, $2.50 was it.

I’m not dropping the habit altogether. But these days, I’ll be getting my mid-afternoon fix filled at the unlikeliest of places: McDonald’s (MCD). Vanilla cone, not too big -- but big enough to satisfy -- all for $1.18. Tax included.

I can live without the sprinkles.

Have you stopped eating ice cream or other food favorites as prices have climbed? Weigh in on The Exchange.

< Previous
  • 1
Next >
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
  • All the News and Insights You Need Right in Your Inbox | Sign Up for Our Free Newsletter

WHAT'S POPULAR IN THE VILLE

Recommendations

MARKETS