Cart (0)
VIDEOMicrosoft All A-Twitter
By
Scott Reeves Mar 24, 2009 11:00 am
Brief scrutiny of today's headlines.
 |
|
Microsoft will sponsor “ExecTweets,” a collection of posts -- “tweets” to users of the service -- written by corporate top dogs. Users can browse by industry.
A recent post reads, “Sweden says no to saving Saab. We should learn from their example. Bankruptcy is a viable tool for GM and Chrysler.”
Too bad Congress isn’t plugged into Twitter, eh?
The micro-blogging application "provides a a blow-by-blow account of each person’s life through a stream of real-time short messages... Each message is a quick answer to the question “What are you doing?” It's estimated that its users number anywhere from 1 million to 3 million.
Online advertising firm Federated Media operates ExecTweets. Federated Media says it “is helping to define this innovative form of online marketing: a 3-way dialog among creators, audiences and marketers.”
The deal is a major step in turning a toy into a profitable business. If successful, Twitter could change the way headlines are delivered to users while creating instant discussion groups to amplify the news through a multiplicity of voices and viewpoints.
It’s not hard to imagine ads tailored to interest groups - in short “narrow-casting” that “old media" like newspapers, magazines, radio and TV, can’t match. Twitter also may fulfill the potential to create communities of shared interest once hoped for on Craigslist.
The shocker: All it takes is money.
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
