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Quick Hits: Mario Flexes Biceps With Wii Fit


Brief scrutiny of today's headlines

Nintendo (NTDOY) hopes its new exercise game Wii Fit, which hits stores this week, will whip couch potato players into better shape than a Richard Simmons workout video.

The $90 interactive game, which comes with a shoulder-width "Balance Board" to sense shift in posture, offers up more than 40 aerobic, strength training, balance and yoga activities. It also tracks users' Body Mass Index and weight, charting progress and dispensing fitness tips.

Unlike Super Mario Bros. or Donkey Kong, Wii Fit appeals to a non-traditional gaming set of older people and women.

Wii has found great success in the crowded gaming space. In April alone, it sold more than 700,000 units in the U.S. - more than Microsoft's (MSFT) Xbox 360 and Sony's (SNE) PlayStation 3 (PS3) combined. Nintendo is counting on Wii Fit to stretch the platform's already wide appeal.

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According to Reuters, Nintendo has already moved two million copies of the game in Japan and the Wal-Mart (WMT) website is sold out of pre-order allocations.

Analysts estimate as much as "30% of the nearly ten million Wii owners in the U.S. will buy the product in the next few weeks" and question whether the company will be able to meet demand.

For Nintendo, that's a good problem to have.

For more on Nintendo, check out Hoofy & Boo's always astute report.

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