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VIDEOAds Infiltrate America's Schools
By
Justin Rohrlich
May 14, 2009 2:40 pm
This class brought to you by Procter & Gamble.
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In Pocatello, Idaho, one teacher figured out a way to get $315 worth of badly-needed paper for free:
Yes, paper. A schoolteacher was forced to offer ad space to a local pizzeria in exchange for paper.
In San Diego, a cash-strapped calculus teacher offered ad space to local businesses, charging $10 to print messages on quizzes, $20 for tests, and $30 for final exams, thereby raising $625 in one semester.
It’s not just mom-and-pop pizza parlors and contracting companies that advertise in schools, either. The Seminole County public-school system, in Florida, sent kindergarten through fifth-grade report cards home with students in this handy envelope provided by McDonald’s (MCD).
Thanks to complaints from parents, free Happy Meals for As and Bs were no longer available as of the 2008-09 school year.
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