Stress Test: Gatorade

By Mike Schuster Apr 16, 2009 10:15 am
There's more to quenching thirst than electrolytes.
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PepsiCo (PEP), which owns Gatorade, is railing against Coke's (KO) recent advertising campaign that claims the popular thirst quencher is "an incomplete sports drink." The spot goes on to tout Coke’s Powerade, which contains two ingredients not found in Gatorade - calcium and magnesium.

As Pepsi busies itself with planning its retaliation, we decided to investigate Coke’s claim, and gave Gatorade our patented stress test. 


Product Flaw
Flavors
Health Benefits
Origins
Status
         
Gatorade:
Performance enhancement aside, overconsumption can lead to neon green and orange sweat.
Gatorade:
Heavily rebranded in 2009, Gatorade now has a flavor called "Bring It," fortified with B vitamins, fruit flavor and street moxie.
Gatorade:
One cooler contains enough electrolytes to keep a Super Bowl-winning coach operating at peak performance for months.
Gatorade:
Created in 1965 to quench the thirst of the University of Florida's football team, the Gators.
Gatorade:
Official sports drink of pro football, baseball, basketball, hockey, volleyball and soccer.
Powerade:
With great “power” comes great level of high fructose corn syrup.
Monster Energy:
Released in February, the "Hitman Sniper" flavor is a favorite among loners and ex-KGB agents.
Lucozade:
As a fast-acting carbohydrate, Lucozade can treat hypoglycemia in those adverse to proper medication.
Aquarius:
Introduced by Coke in 1983 to hydrate the individualistic, outgoing and indecisive.
Jamba Juice:
Official smoothie of ultimate Frisbee, hacky sack, devil sticks, longboarding and busking.
Edge:
Gatorade
Edge:
Monster Energy
Edge:
Lucozade
Edge:
Gatorade
Edge:
Gatorade
Gatorade
Monster
Lucozade
Gatorade
Gatorade
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