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Two Ways: McDonald's Develops Coke Habit


Strengthen your portfolio in good times and bad.


Dr. Pepper Snapple Group (DPS) and Coca-Cola (KO) will soon enjoy a greater presence in McDonald's (MCD) restaurants.

According to the Wall Street Journal, both brands announced deals with the hamburger giant today. McDonald's has been testing different types of soft drinks with consumers, who are increasingly shunning traditional sodas in favor of flavored beverages deemed to be healthier.

Patrons will now see more of Coca-Cola's VitaminWater, Powerade and Coke Zero at McDonald's 14,000 US restaurants. And Dr. Pepper, now available in only 8500 US restaurants, will start to see distribution to the rest of the locations.

For more, see Professor Jeff Macke's McDonald's to Burger King: Now Who's the Clown?

From the Bull Pen: On a technical basis, see Dr. Pepper fill in its gap towards $18.30. For passive investors, one can fade (read: buy) weakness with a sell stop below $17.50.

From the Bear Cave: Although McDonald's is best in breed, the daily chart isn't the most encouraging. If it doesn't make a new high (a close above $55.50) soon, it could be on its way to test the March low.

Another case of the Mondays, Minyans. The worst is over. Have a great night.

In memory of our fallen friend and trusted colleague, Bennet Sedacca, 100% of the donations made to the RP Foundation through April will be channeled to philanthropic endeavors consistent with the RP mission, working closely with the Sedacca clan in the distribution of those funds. We thank you kindly for your support as we strive to effect positive change in the lives of children.

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No positions in stocks mentioned.

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