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News From The World Wide Wiki

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Wikipedia faces the challenge of educating users on the difference between Wikipedia and Wikia search.

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InfoSeek, HotBot, PubSub, and WiseNut. If these names sound vaguely familiar, it's because you might remember them as search engines B.G. (before Google (GOOG)).

Developed in 1995, Google's patented algorithm, PageRank, catapulted the company to number one (57.7% of searches), and in the process, whittled the Internet Search business down to just a few key players. On January 7th, however, another contender--Wikia Search--jumped in the ring. Except this time the rules of the game will be completely different.



Type anything into Google, and chances are one of the first hits will be a Wikipedia entry. Go on, try it. Throwing algorithms out the window, Wikipedia founder Jimmy Wales is banking on the same technology that built the immensely popular encyclopedia to run his search engine: user input. Wikia Search will rank pages according to user preference and publish openly the code that drives the software. While this method will take years to build a network that even slightly resembles Google's, the new approach to Internet search has investors buzzing. Amazon (AMZN) already invested $10 million in the company.

Wikipedia has already got the name recognition, but one challenge it faces will be educating users on the difference between Wikipedia and Wikia search. Luckily, Hoofy and Boo are ahead of the curve, and ready to help.

Click the above image to watch The Wonderful World of Wiki and more videos from MVTV!


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