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That's Not Kosher


The kosher food industry takes center stage.

Are you sitting down? Good. Because if you hadn't heard, Manischewitz-famed maker of Passover matzoh-didn't make their legendary Tam Tam crackers this year. Citing a mechanical malfunction, the company apologized to consumers of the famed snack. So what's the big deal? Well, as it turns out, kosher food is a booming business with no indication of slowing down. Plus, no Tam-Tams at Passover is like Easter without Ham…hams.

Kosher food is a $10 billion a year industry that is growing at 15%. Meanwhile, non-kosher food is growing at only 4%. All the major players, from Kraft (KFT) to Coca Cola (KO) offer kosher products. Hell, even Bacos--made by General Mills' (GIS)--is kosher.

So while Passover's over, don't expect to see a shortage of food products with a little 'k'. As Hoofy and Boo discover, anyone can get in on the kosher action.

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