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Quick Hits: Friends Dumped For Free Whopper

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Brief scrutiny of today's headlines.

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How much do you value your friends?

Let me rephrase that: How much do you value your online friends? You know, the acquaintances you marginally know, or the folks you added to your friends list merely because they seem to enjoy Guided by Voices and Cash Cab as much as you do.

Do you think they'd really mind if you nixed them from your list in exchange for a free Whopper?

Well, it seems the folks over at Burger King (BKC) are wagering that many are willing to trim their Facebook fat for a free meal.

Entitled "The Whopper Sacrifice," the new Facebook application provides users with a coupon for a free Whopper - once they've deleted 10 friends.

The site's rhetoric is exceptionally brutal: "Now is the time to put your fair-weather web friendships to the test."

Though there's nothing stopping Facebook users from contacting those 10 people beforehand to explain the give-away and promising to re-add them after scoring the coupon, the deal does come with a few caveats. The offer is limited to 1 per Facebook account and -- now here's the funny part -- it actually reports the user's friend removal on their Facebook wall. ("Joe Smith sacrificed Jane Smith for a free Whopper.")

Whether that could be seen as all in good fun or incredibly crass is up to your former Facebook friend.

The campaign does a fairly good job mocking our social networking craze, and yes, it's already far more popular than those "Whopper Virgin" ads.
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