Joining Women and Horses Could Yield Big Returns
Companies catering to females could profit from success of racing mares.
There's one thing I absolutely must discuss: the confluence of my favorite hobby, horse racing, and one of my other interests, females. Yes, I love women. I'm a staunch feminist. I'm married to a wonderful, funny, smart, beautiful woman, and am the proud father of the 2 greatest daughters anyone ever had.
But here's the thing.
The 2 best horses in the country -- of any gender -- are females. They are, if you haven't been paying attention, Rachel Alexandra and Zenyatta. And it's not even close. The boys need telescopes to see them. These might be the 2 best female racehorses since the otherworldly Ruffian, whose death 34 years ago I relive almost every day.
Here's another thing.
These 2 great mares (well, technically, one's still a filly) haven't run against each other and have no current plans to do so. Needless to say, this isn't right.
And here's another thing.
Horse racing's fan base has been dying for years. And even at its peak, the fan base was way too slanted toward men. That's a shame, because everyone knows that girls love horses.
So here's a suggestion.
Some businesses that cater to women -- Coach (COH), Liz Claiborne (LIZ), and Limited Brands (LTD) for example -- should put up some serious money for a race that will lure Rachel Alexandra and Zenyatta's owners to pit them against one another. I guarantee -- I absolutely guarantee -- it will be money well spent for the business.
The event will create more female racing fans in one afternoon than have been created in the last 30 years.
Bring it on, ladies!
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