Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Quick Hits: Budweiser Brewed in Ireland, Irish Unimpressed


Brief scrutiny of today's headlines.

Raise your glass to Budweiser brewed in Ireland.

No kidding.

Guinness, the Irish beer behemoth, is returning to its roots. It plans to build a new brewery west of Dublin in the town of Leixlip, where Arthur Guinness first brewed his dark-brown stout in 1755.

Brands to be produced at the new brewery will include Smithwicks ale, Harp larger as well as foreign brands produced under license, including Carlsberg of Denmark and, believe it or not, Budweiser. (You know - the one with the Clydesdales.)

Belgian brewer InBev agreed to buy Anheuser-Busch (BUD) for about $52 billion last summer. The deal, subject to approval by shareholders and regulators, is expected to close by the end of the year. It would create the world's largest brewer by volume. InBev makes Stalla Artois and Beck's.

Most of the new brewery in Ireland will be built on 50 acres owned by the Guinness family. An additional 23 acres will be bought from the Kildare County Council. The new plant is part of the effort by Guinness owner Diageo (DEO) to increase efficiency and cut costs to meet stiffer competition from Eastern Europe and Asia.

Diageo was created in 1997 by the merger of Guinness and Grand Metropolitan. The company's brands include Johnnie Walker scotch, Jose Cuervo tequila, and Smirnoff vodka. The company snapped up Captain Morgan, Crown Royal and VO Canadian through its purchase of Seagram's from Vivendi.

That all makes sense, but why would any two-fisted beer drinker worth his daily dose of what's been called "liquid bread" want to put down a thick Guinness and pick up a watery Bud?

If this is globalism, have another round before heading for the barricades.
< Previous
  • 1
Next >
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
Featured Videos