Ten Green Companies That Aren't
By Tal Pinchevsky Jun 24, 2009 10:00 am
When in doubt, just apply a thick coat of greenwash.
Plenty of companies want you to believe they've been doing their best to save the earth. But in the world of marketing -- which rivals nature itself for ruthlessness -- just looking green can be even better (and more cost-effective) than being green.
But with a bevy of watchdog groups now evaluating companies’ claims to environmental responsibility, it’s becoming increasingly difficult to greenwash. Greenwashing, the term used to refer to disingenuous claims of earth-friendliness, has thus become one of our favorite new buzzwords.
Here are Minyanville's picks for the 10 companies most likely to hug a tree with one arm -- while covering up an oil spill with the other.
But with a bevy of watchdog groups now evaluating companies’ claims to environmental responsibility, it’s becoming increasingly difficult to greenwash. Greenwashing, the term used to refer to disingenuous claims of earth-friendliness, has thus become one of our favorite new buzzwords.
Here are Minyanville's picks for the 10 companies most likely to hug a tree with one arm -- while covering up an oil spill with the other.
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No positions in stocks mentioned.
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2009-06-24 13:19:46
Dos mas
You gotta put Ikea on the list. Starbux too. Those are the two that are the most obnoxious about pushing how green and benevolent thy are.
I thought the picture of the circuit boards was a cluster of buildings for the longest time.
Matt
I thought the picture of the circuit boards was a cluster of buildings for the longest time.
Matt
2009-06-25 10:35:57
EPA not Green either
Tal,
I'd like you to jump on this one with all boots.
Concerned scientists are beginning to sense that Cap and Trade is only a Tax measure, not a science/environmental issue. The jury is still very much out on whether the warming during the last warm phase of the PDO is natural or due to CO2. As a cool phase started around 1998, after the last El Ninio spike, Congress, the Admiinistration and its appointees at the EPA are rushing to pass legislation that will raise the cost of energy and further cripple our economy. See http://www.americanthinker.com/blog/2009/06/obamas_epa_makes_a_mockery_of.html As an experienced Engineer and scientist, I vote that CO2 is not a toxin, and the CO2 increases expected are wholey beneficial to our growing populations and the economy.
I'd like you to jump on this one with all boots.
Concerned scientists are beginning to sense that Cap and Trade is only a Tax measure, not a science/environmental issue. The jury is still very much out on whether the warming during the last warm phase of the PDO is natural or due to CO2. As a cool phase started around 1998, after the last El Ninio spike, Congress, the Admiinistration and its appointees at the EPA are rushing to pass legislation that will raise the cost of energy and further cripple our economy. See http://www.americanthinker.com/blog/2009/06/obamas_epa_makes_a_mockery_of.html As an experienced Engineer and scientist, I vote that CO2 is not a toxin, and the CO2 increases expected are wholey beneficial to our growing populations and the economy.
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