Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Weathering Research in Motion's Black Out


The first step to recovery is admitting you have a BlackBerry problem.

If you were one of the unlucky millions to experience last month's BlackBerry outage, you know how it feels. Empty. Lost. Detached. All common reactions to Research in Motion's (RIMM) February flub, when for three hours one of its infrastructure upgrades failed and the BlackBerry network went blank. The outage came less than a year after its last one in April, when the popular PDA went offline for a whopping 11 hours. For lawyers, business people, and anyone attached to an electronic leash, the sense of disconnectedness can be devastating.

Despite the occasional error, BlackBerry's performance has, in general, been solid. Research in Motion announced that it outperformed expectations for increasing its customer base, with an estimated 14 million customers by the end of the quarter. Meanwhile, BlackBerry still retains 41% of the market share on e-mail phones, with Apple's (APPL) iPhone coming in second with 28%, and Palm's Treo with about 9%. Blackouts aside, RIMM is still ahead.

The question is not whether another blackout will happen (likely, it will.) Instead, the question is what will you do differently the next time it happens? Weathering a blackout can be tough business for anyone who's grown accustomed to 24/7 connectivity. But for even the most addicted among us, there is hope. Let Hoofy and Boo show you the way…
< Previous
  • 1
Next >
No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.

Featured Videos