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Two Ways: Is Apple Losing Its Juice?


Strengthen your portfolio in good times and bad.


Apple Sales Slow

Sales of Apple (AAPL) computers in the US dropped 6% in January from a year ago. According to the Wall Street Journal, it marks the first such decline in 3 years, a sign that the company's premium pricing may be hurting its bottom line as consumers cut back spending.

In dollar terms, market research firm NPD Group estimates the value of Apple sales through US retail channels dropped 11%, and that the company's market share declined 16.4% -- to 13.7% -- from a year ago.

From the Bull Pen: Despite the news of the decline, bulls can continue to look to Apple in the near term. A sell stop on an upside try can be set below $90. IBM (IBM) is also another technology play to consider. A tight sell stop can also be set below $90.

From the Bear Cave: Tech bears can consider Dell (DELL). A rally to $10 may serve for a better downside entry. If and when.

Quick Check Around the World

Asian trading closed with the Hang Seng 0.06%, Nikkei 0.31%, Sensex 0.30%, Taiwan 0.68% and Shanghai 0.78%.

Glancing towards Europe, we see the CAC 0.09%, DAX 0.63%, FTSE 0.11%

As of 8:05 AM EST, S&P Futures are trading +12 to 791, and Nasdaq futures are +12 to 1192.

A Look At Commodities

Crude oil is trading +1.17 to 38.58. Gold is +2.30 to 980.50. Silver is -0.75 to 14.215, and copper +4.30 to 147.90.

The dollar index is -1.0350 to 87.2950.

On the Radar


08:30 Producer Price Index (MoM & YoY) (0.2% & -2.6%)
08:30 Initial Jobless Claims 610k
08:30 Continuing Claims
10:00 Philadelphia Fed -25.00
10:00 Leading Indicators 0.1%

Click here for the full trading radar.

Thirsty Thursday! Good luck and see you at happy hour!

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No positions in stocks mentioned.

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