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Two Ways: Is Apple Losing Its Juice?

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Strengthen your portfolio in good times and bad.

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Apple Sales Slow

Sales of Apple (AAPL) computers in the US dropped 6% in January from a year ago. According to the Wall Street Journal, it marks the first such decline in 3 years, a sign that the company's premium pricing may be hurting its bottom line as consumers cut back spending.

In dollar terms, market research firm NPD Group estimates the value of Apple sales through US retail channels dropped 11%, and that the company's market share declined 16.4% -- to 13.7% -- from a year ago.

From the Bull Pen: Despite the news of the decline, bulls can continue to look to Apple in the near term. A sell stop on an upside try can be set below $90. IBM (IBM) is also another technology play to consider. A tight sell stop can also be set below $90.

From the Bear Cave: Tech bears can consider Dell (DELL). A rally to $10 may serve for a better downside entry. If and when.

Quick Check Around the World

Asian trading closed with the Hang Seng 0.06%, Nikkei 0.31%, Sensex 0.30%, Taiwan 0.68% and Shanghai 0.78%.

Glancing towards Europe, we see the CAC 0.09%, DAX 0.63%, FTSE 0.11%

As of 8:05 AM EST, S&P Futures are trading +12 to 791, and Nasdaq futures are +12 to 1192.

A Look At Commodities

Crude oil is trading +1.17 to 38.58. Gold is +2.30 to 980.50. Silver is -0.75 to 14.215, and copper +4.30 to 147.90.

The dollar index is -1.0350 to 87.2950.

On the Radar

Economics

08:30 Producer Price Index (MoM & YoY) (0.2% & -2.6%)
08:30 Initial Jobless Claims 610k
08:30 Continuing Claims
10:00 Philadelphia Fed -25.00
10:00 Leading Indicators 0.1%

Click here for the full trading radar.

Thirsty Thursday! Good luck and see you at happy hour!

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No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

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