GM: Where's Steve Jobs When You Need Him?

By Cory Bortnicker Nov 18, 2008 8:35 am
Only rapid innovation can save the American auto industry.
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In 1900, The Ladies Home Journal made a series of predictions about what the world would look like in the year 2000. Some of the predictions were eerily prescient (“Photographs will be telegraphed from any distance”), others were endearingly overly optimistic (“No mosquitoes, nor flies”), while others still seemed inspired by one too many hits from that snuffbox (“Oranges will grow in Philadelphia!”)

But it’s the excitement about the future of cars that now seems most striking.

“Automobiles will have been substituted for every horse vehicle now known.”

If only! If only we were so optimistic about the automotive industry today. Instead, General Motors (GM) looks worse than Rocky after his bout with Clubber Lang. The whole company looks sadly beaten down, a dying animal flailing hopelessly around. “Please sir, can I have a bailout?” While politicians and economists argue about life support, the future seems pretty clear: GM is DOA.

The implosion of GM would be a terrible thing for thousands of workers and their families. Lost health insurance, lost retirement benefits, lost seniority. One giant after another has fallen in the last year - and the shockwaves just keep multiplying.

The collapse of GM would be a terrible thing for the American soul. It’d be like losing the Statue of Liberty. Or baseball. Or Delaware. We’d feel like something was missing: An amputee reaching for a phantom limb.

But if we let ourselves forfeit our fascination with cars, the fault will be ours alone. In the next decade, America will need to reinvent its automobile industry the way it’s reinvented the tech sector. GM could stand to benefit from learning how to do this from another GM: That is, Generation Me.
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2008-11-18 10:13:15
GM
If Steve Jobs followed Detroit we would still be listening to the Crystal Sets of the 1920's.

There has been NO innovation in the basic automobile since the 1890's. Yes, that's over a hundred years. The production technology is based on the 1920's concepts.

The electronic industry changed course in the 1960's when the found out that it required too much labor to build low cost products. The American businessman would not listen so the factories moved to countries that didn't outlaw innovation. Now the electronic industry makes products with almost Zero labor costs, just look
at the price these products sell for in your local store.

There would be no Ipod, Iphone and all the other electronic equipment we enjoy if it weren't for the development of the low cost highly automated production of basic electronic parts and the continual development of the same.

What Detroit's problems are that management is firmly planted in the beginning of the last century. Until this is changed failure in the modern world is assured. Bailing out of this backward industry is like bailing out the Buggy Whip makers.

Seem's like innovation is a dirty word in Detroit.

Clyde

2008-11-18 16:21:15
GM
Also, there are no unions in Silicon Valley, it's a pure meritocracy.
2008-11-18 18:00:58
Lion Taming
Steve Jobs only had to rein in the recording industry and persuade them to accept 99 cent song prices on iTunes. I don't know how he could tame the oil industry to accept lower gas sales for an iCar. I don't think they would jump through hoops for him.
2008-11-21 08:49:31
Remember Jobs' Failures?
Remember the NeXT Cube? Very Innovative in hardware and OS, and a total flop in the market. It demonstrated that innovation is only ONE term in the demand equation. The Mac has languished in single-digit market share, and the price premiums that iPods and iPhones have would equate to an automaker making only Caddies and Lexae. Good luck selling tens of millions of those.

The idea that one can map the iPod-iPhone experience into mass-market car making is naive.
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