GM: Where's Steve Jobs When You Need Him?
But it’s the excitement about the future of cars that now seems most striking.
“Automobiles will have been substituted for every horse vehicle now known.”
If only! If only we were so optimistic about the automotive industry today. Instead, General Motors (GM) looks worse than Rocky after his bout with Clubber Lang. The whole company looks sadly beaten down, a dying animal flailing hopelessly around. “Please sir, can I have a bailout?” While politicians and economists argue about life support, the future seems pretty clear: GM is DOA.
The implosion of GM would be a terrible thing for thousands of workers and their families. Lost health insurance, lost retirement benefits, lost seniority. One giant after another has fallen in the last year - and the shockwaves just keep multiplying.
The collapse of GM would be a terrible thing for the American soul. It’d be like losing the Statue of Liberty. Or baseball. Or Delaware. We’d feel like something was missing: An amputee reaching for a phantom limb.
But if we let ourselves forfeit our fascination with cars, the fault will be ours alone. In the next decade, America will need to reinvent its automobile industry the way it’s reinvented the tech sector. GM could stand to benefit from learning how to do this from another GM: That is, Generation Me.
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There has been NO innovation in the basic automobile since the 1890's. Yes, that's over a hundred years. The production technology is based on the 1920's concepts.
The electronic industry changed course in the 1960's when the found out that it required too much labor to build low cost products. The American businessman would not listen so the factories moved to countries that didn't outlaw innovation. Now the electronic industry makes products with almost Zero labor costs, just look
at the price these products sell for in your local store.
There would be no Ipod, Iphone and all the other electronic equipment we enjoy if it weren't for the development of the low cost highly automated production of basic electronic parts and the continual development of the same.
What Detroit's problems are that management is firmly planted in the beginning of the last century. Until this is changed failure in the modern world is assured. Bailing out of this backward industry is like bailing out the Buggy Whip makers.
Seem's like innovation is a dirty word in Detroit.
Clyde
The idea that one can map the iPod-iPhone experience into mass-market car making is naive.

















