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Quick Hits: Digital Age Dawns For NetFlix


Brief scrutiny of today's headlines.


No longer will the galactic adventures of Star Wars fans be interrupted as they wait for NetFlix (NFLX) to mail out the next episode – now the entire epic is just a remote control away.

Roku, a small manufacturer of digital media products, and NetFlix, the DVD-by-mail rental company with 8.2 million users, introduced the NetFlix Player by Roku this week. The five-inch box uses a high-speed Internet connection to stream more than 10,000 movies and TV shows from the NetFlix library straight to TV.

Current NetFlix subscribers paying the $9 monthly fee already have free download access for a Windows (MSFT) PC, making the $100 player the only additional cost.

The box is configured to pick up a broadband connection over Wi-Fi or cable.
Selections are made via remote control before being downloaded for playback.

While TiVo (TIVO), Apple TV (AAPL) and Vudu provide a similar service,
the NetFlix Player is half the price and offers free and unlimited downloads.

The only downside is the time it takes for movies to make their way from the theater to NetFlix's library, which the Associated Press notes is somewhat dated.

For more on TiVo (TIVO), check out Hoofy & Boo's always astute report.

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