Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Two Ways: Microsoft Spends Bling Promoting Bing


Strengthen your portfolio in good times and bad.


Microsoft Announces Bing!

Microsoft (MSFT) is taking another swipe at Google (GOOG) with the announcement of its new search engine called Bing. According to the Wall Street Journal, Microsoft is spending approximately $80-$100 million on a new advertising campaign in print, Internet, and on television for the debut of, set to launch on June 3.

The company is currently in third place in the Internet search market behind Google and Yahoo (YHOO) with 8% of market share. Microsoft CEO Steve Ballmer to expand that, "we don't have to capture the imagination of everybody, but we have to capture the imagination of some."

From the Bull Pen: One can look at Google which could be breaking out above $410 resistance. It could be following a similar path as Apple (AAPL). Those bullish both stocks can set 2% trailing sell stops.

From the Bear Cave: Microsoft's prospects may be dim, but this isn't the invitation to short the stock. In tech, have a look at VMWare (VMW). See the gapfill at $30.50. Those playing the downside might want to place a tight buy stop above that level.

Quick Check Around the World

Asian trading closed with the Hang Seng 1.60%, India 2.30%, Nikkei 0.75%, and Taiwan 3.18%. The rest of the Asian markets were closed for holiday.

Glancing towards Europe, we see the CAC 1.40%, DAX 1.32%, FTSE 1.33%

As of 8:20 AM EST, S&P Futures are trading +6 to 911.00, and Nasdaq futures are +8 to 1426.00.

A Look at Commodities

Over in commodities, crude oil is trading +1.01 to 66.09 while gold is +12.0 at 973.50 this morning. Silver is +0.350 to 15.51 and copper +4.75 to 218.45.

The dollar index is -0.8000 to 79.7000.

On the Radar


08:30 GDP Prelim. -5.5% cons
08:30 GDP Deflator 2.9% cons
09:45 Chicago PMI 42.0 cons
09:55 Michigan Sentiment 68.0 cons

Happy Friday! Hope you have a great day!

Actionable ideas, instant analysis. Real-time from bell to bell.
Minyanville's Buzz & Banter - 14 day FREE trial

No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.

Featured Videos