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VIDEOYahoo Makes Sweet, Sweet Music
By
Scott Reeves Apr 07, 2009 9:20 am
Still in beta, company's revamped music site ranks second in visitors.
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It’s part of CEO Carol Bartz’s effort to restructure the Internet company after she took over from Yahoo co-founder Jerry Yang in January.
The updated version of Yahoo Music aggregates paid and free music-related services across the Internet. The key: Users can tap into the services directly from the Yahoo site, simplifying the search. Yahoo says the new website will provide music or information on about 500,000 performers, or about twice the number previously offered.
The new page pulls together offerings from Amazon.com (AMZN), iTunes (AAPL) and music videos from YouTube (GOOG). It also offers free streaming audio services, information on a band’s tour dates, tickets and editorial content, including blogs and news stories.
Yahoo’s new site is an effort to expand existing properties to include outside features it can’t or doesn’t want to build on its own. Look for similar additions to Yahoo Sports and Yahoo Mail as the company upgrades to keep the sites relevant to a range of users. Yahoo has added tools that allow startups and major companies to build applications that can be displayed on its expanded pages.
Yahoo Music ranked as the number 2 online music site in December, with 19.6 million unique visitors, right behind AOL Music (TWX) with 24.6 million visitors.
Yahoo’s new site seeks to reach the widest audience possible by offering a little bit of everything. Amid the latest on Britney Spears, Christina Aguilera, Nine Inch Nails and a section devoted to hits of the 80s, there’s a note that the music of Grainger, Spaniola, Schubert, Williams and others will be performed today at Lincoln Center’s Avery Fisher Hall in New York.
Is that casting the net too wide? Maybe, but the new website is crisp and informative. It suggests that Yahoo now has direction and is fighting back after a drift that hammered the company’s stock price.
Keep in mind that Yahoo Music is a beta site and there are certain to be refinements ahead.
No positions in stocks mentioned.
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