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Investing With the Stars


There's a whole world of financial superstitions out there to consider...


In today's unpredictable markets, investors will try anything to get ahead. Sure, Bloomberg terminals, charts, and analyses provide a rational backdrop to trading, but what about the more inventive strategies? Like wearing the same tie to work everyday (except Tuesdays), or determining the star sign of a company based on its incorporation date? If alternative investment techniques like these sound promising, there's a whole world of financial superstitions out there to consider.

A good place to start is Marcus Goodwin's book The Psychic Investor. Goodwin proposes that there is a strong link between spirituality, investments, and success. If that sounds a bit too out-there, now is the perfect time to consider the famous Superbowl Indicator. According to this gem, a win by the AFL foretells a bear market, and a win by the NFC means a bull market. Followers of this indicator boast an 80% success rate. Still unconvinced? How about this-avoid investing in October. It's a poisonous month for finances, considering the crash of '29, '87, '97 Asian Currency crisis, '98 Russian Loan crisis, and 2001 Railtrack collapse.

Or consider this brief company horoscope:

  • Apple, Inc. (AAPL) [founded April 1, 1976]: Aries. As an Aries, Apple is ambitious, a leader, active, creative, and protective. Sound like Steve Jobs?
  • McDonald's (MCD) [founded May 15, 1940] Taurus. As a Taurus, the golden arches are disciplined, hard-working, but often get stuck in ruts. Perhaps one too many Big Mac's.
  • Google (GOOG) [founded September 7, 1998] Virgo. As a Virgo, Google is logical, meticulous, and reliable. Perfectly suited as a search engine.
  • Wal-Mart (WMT) [incorporated October 31, 1969] Scorpio. As a Scorpio, Wal-Mart is ambitious, magnetic, and hypnotic. Perhaps that explains the allure of one in every town.

And that's just the tip of the iceberg. In this week's episode, Hoofy and Boo dig deeper into the underground realm of paranormal investing. But remember, what they discover is for entertainment purposes only.

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No positions in stocks mentioned.

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