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I like spam. The "meat" is OK, but I'm talking about the email variety. Contrary to the venom that most people display towards this junk mail, I seek it out. Over the years, I've signed up for hundreds of email lists from all sorts of different sources. I'm not a glutton for punishment, so why do I do it? For reasons like this, which is an email I received yesterday:



Gold Futures and Options

$800.00 Gold AGAIN?

The gold market is off and running again! It's not too late to get on board. Paper currency is being printed 'faster' than ever as confidence in the U.S. Dollar and other foreign currencies continues to deteriorate. War, terrorism and financial turmoil suggest that GOLD is becoming more attractive as the 'safe haven' of choice. China opens it's 'Shanghai Gold Exchange' on Wednesday, September 10, 2003. Do you think Chinese demand will increase prices??


Email spammers are trend-followers. They see a trend develop, then create an advertising campaign, then send out thousands or hundreds of thousands of emails trying to get you on board. Needless to say, by the time enough of these spammers jump on the bandwagon, it's usually late in the cycle.

This is one of the first (but certainly most egregious) pieces of gold junk email I've received, but it is a good reason why I like spam - it lets you in on the pulse of those trying to profit from a trend. Watch your email box for more of these types of ads - if you're clicking the "delete" button every day from one of these guys, or seeing the infomercials on late-night TV, then you may want to snug up your stops on your positions.

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No positions in stocks mentioned.

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