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Minyan Mailbag: Retail, Brainstorming and Media

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"There's absolutely nothing wrong with panty lines"

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After a long week of makin' Tee Vee followed by dancing to the outstanding Rolling Bones with the lovely Mrs. Jeffmacke until early this morning, I'm feeling rickety as Billy Meehan's golf swing today.

Happily for us all, the Minyanship is more than covering for me with an outstanding and decidedly thought provoking edition of the Minyan Mailbag!

Minyan "So-Cool-She-Doesn't-Need-a-Nickname" Suzanne writes:

Hi Television's Jeffmacke,

Love to see you on Fast Money. You da man!

Now, here's a tip from a mature, albeit still svelte lady: Chico's (CHS) has lost their target to spandex. Older women do not want to be squeezed into stretchie, lump emphasizing, bra-line revealing spandex. It took until mid-summer for them to bring in cotton Tees-- a staple at Chico's in their glory days. And, in Florida where Tommy Bahama clothes are wildly popular among the 35 to 75 crowd, the evil spandex has infiltrated the beautiful silk pull overs. Piles of the Koochie mama stuff was stacked in the sale pile while the proper attire was out the door and on trendy, lady like backs. Here's another clue: the wildly popular Gymboree (GYMB) features mostly cotton children's clothes. And Target (TGT) where their mamas also buy clothes for themselves as well as their kiddies also has a lot of pure cotton clothing. That's all I hear from my baby sister's set.

I strolled through Bloomies (FD) last week and there were piles of nylon/spandex summer sweaters for sale along with a lot of other too BeBe (BEBE)-trashy girl dresses and various junk. Wonder when the buyers are going to realize that ladies love silk and cotton and that we don't all want skirts up to our panty lines or to give away every curve our husbands spend so much to enjoy? Just ask Daisy! Not that I am bitter or anything, but I hope Saks' (SKS) buyers get fired when the chain realizes that all of us size 6 petites have burned our credit cards and won't even buy our Dior handbags from them anymore.

Tee hee. See what you get when you "do" the retail sector! Keep up the good work.

Besties,
Minyan, Suzanne

Minyan "Ego" Tripp writes:

Here's my idea for your next "gig"; or "project" or whatever you Hollywood types call it. Have you ever seen "Good Eats" with Alton Brown on the Food Network?

First of all, the Food Network is excellent…there is no better way to kill 30 minutes after your kid wakes you up and you can't get back to sleep. Or after you've watched Capote, because you thought that since it won Best Picture, there must be something redeeming about it. But you need "Iron Chef " to get the haunting images out of your head. Anyway, I'm rambling. The point is "Good Eats" is the model for your next show. You're the Alton Brown of financial television. Not as goofy, but dispelling the myths…doing location stuff – going to offices and factories and stores and showing people what really goes on at these businesses the analysts are pushing…going to the hedge fund offices and talking to the PMs or the traders, not the talking head with the desk in the background. "I'm Jeff Macke and THIS IS A DIRTY PARKING LOT. THIS COMPANY WILL NOT ATTRACT CUSTOMERS." Explaining the ins-and-outs of ETFs…getting into the guts of one particular story. How a research shop works.

If your response is "I hate Alton Brown and all the Food Network represents" you're missing the point. Alton Brown has books, cookwear...MERCHANDISING. Go Tivo (TIVO) a bunch of his shows…sure he's annoying…but you can pull it off for financial TV.

This is really going to work! Trust me! I'm never wrong about these things!

Tripp

Tripp & Suzanne,

Retail and Jeffmacke... if you guys would have mentioned boxing and my kids you would have hit all of my very favorite topics.

I've never seen Alton Brown or anything else on the Food Network but I'll put his show on my TiVo wish-list, in the off-chance I'm ever allowed to go home again. All I can say for now is that I'm happy to flatter myself by suggesting that Tripp is on to something. If we get any traction, I officially nominate Suzanne to be the head designer of Macke Ladies Wear.

After reading her note, I'd frankly be a little afraid to let anyone other than Suzanne do it.

Also, I read In Cold Blood during my flight home last week. However you felt about the movie, the book is great stuff. It's hardly a fresh observation but Truman Capote could verbally sling-it just about as well as anyone I've ever read.

Positions in TIVO, JWN, FD

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