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Off-Balance Sheet: What We Can Learn From the Blackberry


Bringing a new product to market can be an expensive, time-consuming, and highly frustrating process.


Relax, it's only money. Here in the 'Ville we like to keep things smart, but we also love to laugh. All work and no know how it goes. With that in mind we give you The "Off-Balance Sheet," a place where Minyans can experience humorous takes on the world of finance, personal stories from our Professors and Minyans and all the other stuff that makes life worth living. So take a break from the flickering ticks and dive in.

Bringing a new product to market can be an expensive, time-consuming, and highly frustrating process.

In The Innovator's Solution, authors Clayton M. Christensen and Michael E. Raynor suggest that more than 60 percent of all new product-development efforts are killed internally. Of those that do see the light of day, 40 percent never make a profit, which amounts to 75 percent of all money spent in product development being lost.

When Christensen and Raynor examined the BlackBerry phenomenon, they found that Research in Motion (RIMM), the Canadian company that makes the device, didn't focus on copying the other handheld gadgets, but instead considered what job it needed to do for its users. This led Research in Motion to emphasize features such as e-mail, voice mail, headline news, and simple games; creating a highly usable, visionary product that many people simply cannot live without, as opposed to a one-size-fits-all product that is difficult to use, costs too much, and satisfies no one.

The venerable BlackBerry

Recently, I happened upon another product that was an entirely new offering; something that was unlike anything else out there, and satisfied a need that had gone completely unfulfilled up until its launch.


Described on their website as "revolutionary testicular implants that allow male dogs, cats, horses, or bulls to retain their natural look and self-esteem," Neuticles bear the slogan, "It's like nothing ever changed."

According to a press release, the texture and firmness of Neuticles were crafted to mimic the firmness of actual animal testicles and replicate the testicles exactly in size, shape, weight and feel.

Neuticles come in three versions:

  • NeuticlesOriginals, which are crafted from FDA medically approved polypropylene homopolymere which is non-porous and rigid.
  • NeuticlesNatural, which are solid silicone, replicating the pet's testicle in firmness once implanted.
  • Neuticles UltraPLUS, which are solid silicone but feel liquid-filled. UltraPLUS also feature a special etching on the exterior which retards the risk of scar tissue development.

Neuticles are a perfect example of successful new product development. Like the BlackBerry, Neuticles created a market where one did not previously exist. To date, over 225,000 animals proudly advertise their masculinity to the world, thanks to Neuticles.

Proud owner Eddie Hamblin of Archdale, NC with his "Neuticled" dachshund, Bruno

I spoke with Gregg A. Miller, the inventor of Neuticles, who informed me that the Neuticles market is expanding rapidly-monkeys, water buffalo, and even rats are once again facing the world with pride and self-esteem after Neuticle implants.

If you're not a dog, cat, horse, bull, water buffalo, monkey, or rat, don't worry-Neuticles has products for you, too.

The Neuticles robe, perfect for setting a romantic mood in the bedroom

The Neuticles apron, perfect for whetting your guests' appetites

Neuticles keychains, perfect for those easy-to-lose office keys

Neuticles necklaces-what better way to say, "I love you" than with a prosthetic testicle on a chain?

I turned to Minyanville's resident testicular expert Kevin Depew for his opinion:

Neuticles are absolutely incredible. They really do look and feel exactly the same as real dog testicles. But, I'd steer investors away from trying to enter the prosthetic testicle market. Highly competitive. Very hot sector.

It is?

Justin, you obviously don't know much about polypropylene homopolymere teste replacements.

You're right. I don't.

Well, I do. I led a group of financiers that tried to develop the "Faux-Nad" back in '05. Boy, we really took a bath on that one.


Yeah. The Neuticle juggernaut is just too powerful. They're like the Microsoft (MSFT) of the artificial testicle world.

So, what you're saying is, there's no room for competition and people would be wise to look elsewhere for opportunities?

No, what I'm saying is, there's no room for competition and people would be wise to look elsewhere for opportunities.

I just said that.

Where do you get the balls to question me?


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