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Infographic: What the Changing Price of Big Macs in Germany Vs. Italy Tells Us


In Germany, the price of McDonald's favorite sandwich has risen more than the euro area average, which is significant.

This great graphic was on the Bruegel blog. It re-organizes the Economist's Big Mac Index to look at the euro area.
Source: Bruegel Blog,

Recall that what the Economist did was take the concept of purchasing power parity and make it, well, palatable. The concept is that a basket of tradable securities should sell for the same price in different countries. To the extent they do not, a misalignment in the foreign exchange market is seen.

Of course, there cannot be current adjustments within the euro area, a fixed exchange rate zone. Instead, the divergence in the price of Big Macs (NYSE:MCD) reflects the divergence in competitiveness.

The fact that Big Macs in Germany have risen more than the euro area average may be the most important observation from the chart. To the extent that this means that Germany is experiencing somewhat greater than average inflation, is a favorable development for reducing the region's imbalances. Falling unit labor costs in the periphery is helpful to restore competitiveness, but slightly higher German inflation would also help the adjustment process. It does so without putting more pressure on the clearly fragile political climate in much of the periphery.

The fact that the price of Big Macs in Italy have risen more than average (within the euro area) is problematic. However, it is consistent with what we have seen in unit labor costs and productivity. Italy appears to be moving in the wrong direction. It suggests that regardless of the electoral outcome in a couple of weeks, the next government faces serious competitive challenges.

See more from Marc Chandler at his blog Marc to Market.

Twitter: @marcmakingsense
No positions in stocks mentioned.
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