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'Sound of Music' Broadcast Shows Just How Sick of Technology Americans Really Are


People are so inured to technology, broadcasters have resorted to forgoing the use of modern technology because it's what the public wants.

To paraphrase Louis CK, people today aren't particularly impressed by things we would have found wondrous a few years before. Wi-Fi on American Airlines (OTCMKTS:AAMRQ), iPhones (NASDAQ:AAPL) with the computing power of desktop machines -- these sorts of things are old hat to the average US consumer.

To capture people's attention, NBC (NASDAQ:CMCSA) last night re-staged The Sound of Music, with Carrie Underwood playing the role made famous by Julie Andrews, live.

"It's kind of exciting," director Beth McCarthy-Miller told the New York Times last Sunday. "It's like Kraft Theater Presents.'"

Yes, it has come to this. People are so inured to technology, broadcasters have resorted to forgoing the use of modern technology because it's what the public wants. According to NBC, a live broadcast like this has not been attempted since CBS (NYSE:CBS) did it with Cinderella in 1957. For NBC to do this is sort of like Ford (NYSE:F) building cars without power steering, because it knows people would snap them up right away.

Perhaps the airlines would serve the flying public well by recognizing people's rapidly declining patience for a world saturated with gadgetry. Might we be fondly reminiscing one day for the time when an airplane at 35,000 feet provided the one, solitary refuge from cell phone conversations?
Twitter: @Minyanville

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