Trolls, Pills, Chips, and Thrills on an Intellectual Property Exchange
Why 'Unit License Rights' offer a win-win for investors.
The same can be said for insider trading violations associated with pharmaceutical testing; so long as drug or device licensing is a binary outcome dependent on Food & Drug Administration approval, real money can be made via trickery. The violations are a symptom of the problems created by regulatory rent.
A related problem has shown up in the world of intellectual property where patent trolling -- the scooping up of large numbers of patents with the intent to sue any and all who may be guilty of infringing on those patents down the road -- has become a real problem in software, genetic engineering, and hardware. This is not to be confused with the Tom-and-Jerry battles between firms such as Apple (NASDAQ:AAPL) and Samsung (OTCMKTS:SSNLF) over patents, or the licensing truce between Pfizer (NYSE:PFE) and Teva Pharmaceuticals (NYSE:TEVA) which allowed the latter to produce generic Viagra at the end of 2017.
As growth in a modern economy depends far more on innovation than on near-0% short-term interest rates, Congress is getting involved; the House passed the Innovation Act in early December. Uh-oh. You and I may see the issue and think in terms of reducing intellectual property uncertainty, but a politician's eyes survey the landscape and see the opportunity to extract rent from both innovators and those who wish to profit from others' intellectual property. Never forget, either, the interests of the litigation industry.
I noted in another time and place that investors could view the pharmaceutical industry similarly to business of resource exploration, where one success has to pay for a large number of failures. Those daunting economics -- as research & development becomes more about designer molecules than putting mold on a Petri dish and waiting -- drove the industry into me-too development and the chasing of a few blockbuster drugs.
An investor in an intellectual property (IP) business sees two cash-flow streams -- one from current products and a bundle of out-of-the-money call options that have low probabilities of success and high payoffs when they do succeed. Investors in IP businesses already own these options embedded in the stock; a mechanism to separate out and monetize those embedded call options would make the IP firm a less risky investment at the expense of transferring some of the upside to new license holders.
This is not as radical of a move as it may sound. The entertainment industry and even the wildcat drilling industry long have sold participations in their wildcat projects. To say these have been high-risk/high-return adventures would be something of an understatement. Moreover, large firms within an industry often financed their R&D ventures via licensing operations where the principal licensees were their competitors. These firms understood each other's technology and, just as important, had low search costs for and symmetric information about the IP involved. They could operate as a club, for better or worse.
The need to bring market-based pricing, transparency, and new actors prompted the creation of the Intellectual Property Exchange International. Interestingly, the Chicago Board of Options Exchange (CBOE) is one of the funders of this venture, perhaps in recognition of the aforementioned optionality of IP returns. The exchange revolves around what it calls Unit License Rights, defined as "exchange-traded, non-exclusive license right product, offered on a nondiscriminatory basis at a market-based price and with standardized terms."
Translation: You get to own a piece of the action at a market-based price and with experts involved in the due diligence process on both a legal and technological basis. If this works, the rewards for innovation should increase while risks should decline. If that is not the proverbial win-win solution to our tangled IP mess, I do not know what is.
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