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Get Ready to Celebrate - Here's Exactly How to Reach Over 3 Billion People with Your Website

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This article is published in collaboration with Scutify, where you can find real-time markets and stock commentary from Robert Marcin, Cody Willard and others. Download the Scutify iOS App, the Scutify Android App or visit Scutify.com.

Well-known marketer and leadership speaker David Meerman Scott once said, "Instead of one-way interruption, web marketing is about delivering useful content at just the precise time that a buyer needs it."

Scott's saying drives home the idea that the most salient part of Internet marketing is to deliver useful (and appropriate) content at the right time. Otherwise, you run the risk of losing your target audience to your competitors.

In present times, Scott's quote stands even truer.

The increasing prevalence which with global consumers hit the Internet in search of answers, products or a myriad of other things is growing on a daily basis. In fact, the number of internet users worldwide is currently 3.58 billion, an increase of 190 million people from the previous year, according to Statista.

But while the sheer amount of people online has grown, so has the competition vying for their attention on the inter-web. Therefore, if you want your business to remain competitive within your niche, you need to have a professional looking website. It's non-negotiable.

But what's the easiest way to do so? Well, I recommend taking the initiative to hire a professional company who can create an engaging and compelling web design for your brand.

Although commissioning a professionally designed website could end up costing you a chunk of change, it certainly has its perks. Not only is a professionally designed website an essential requirement for a successful business, but you also need to make sure that your website content remains relevant and engaging-something a specialized agency is well-versed in maintaining.

It goes without saying that your company website is a primary part of your Internet marketing toolbox. Therefore, here are five reasons why you should hire a professional design company to design and develop your business website for you:

1. You'll Score a High-Quality Custom Website Design

According to Adobe, 38 percent of visitors will leave a website if the design is not attractive enough. Not only does your website have to attract your users, but it also has to be user-friendly. Therefore, your web designer has to pay close attention to the site's user experience, user interface, and usability.

It is easy to assume that anyone can design a user-friendly, usable site, but, in practice, it is vital to engage with a website designer who understands and can implement user-experience and user-interface design best practice.

Your web designer will evaluate your business's website requirements and then work with you to achieve the stated Internet marketing goals. Although there are plenty of DIY sites out there, these designs tend to be generic and will not have the same impact as a custom-designed site.

The positive effect that a professionally designed website will have on your customer attraction and retention figures and your sales figures cannot be overstated enough.

2. Your Website Will Be SEO Compliant

Search Engine Optimization (SEO) is an internet marketing technique used by marketers to improve the presence and visibility of their website. SearchEngineLand.com defines SEO as "the process of getting traffic from the... organic, editorial or natural search results on search engines."

Simply stated, there are two basic types of SEO: on-page SEO and off-page SEO. On-page SEO deals with the keyword (and general) optimization of each webpage to help them rank higher on the Search Engine Results page (SERP). Off-page SEO's primary focus, on the other hand, is to drive traffic to the relevant website; thereby, helping it rank higher on the SERP.

Professional web designers are fully aware of the importance of SEO when it comes to a website's design. Some of the guidelines they implement when designing an SEO-compliant site includes a responsive design, quick page loading speed, and relevant content.

3. Your Website Will be Compatible on Mobile

The majority of Internet users quoted as part of the Statista statistics mentioned above, currently access the Internet via one or more mobile devices. Therefore, it is safe to say that mobile usage on the rise.

Moreover, mobile-responsive web design has become an essential part of all business website development. According to a report by comScore, mobile usage accounts for 52% of our time spent using digital media.

Accordingly, as a means of coping with the trend, professional web design agencies also provide website designs that are compatible across multiple platforms.

This way, you can be able to tap into the massive demographic of online users who access the internet through their mobile devices.

4. Your Website Will Have Excellent User Experience

Consumers don't like to be greeted with flashy colors and confusing navigation. As stated earlier in this text, usability and user-friendliness are crucial elements of a successful website. Consequently, if you choose to settle with such website design that is difficult to use, it won't take long before visitors abandon your site. As a result, you will drive your target audience into the arms of your competition, with potentially disastrous consequences.

A professional website design company knows how to efficiently use your brand's color scheme and keep your visitors from leaving. They also know how to create an intuitive and excellent browsing experience for your visitors. This way, you can keep them coming back for more.

5. A Professional Company Will Save You Time Designing a Website

Website design is a complicated process that requires a lot of technical knowledge and expertise. If you have no prior knowledge or experience designing your new company website, it will take a lot of time if you choose to do it yourself. There is also a good chance that you will miss some of the key usability best practices. Thus, it is for this reason why a hiring a professional design company to design your website is essential.

Professional designers are fully knowledgeable of the entire design process, including the importance of User Experience and User Interface design. They know when to start, what to do, how to integrate your brand into their design, and a whole lot more. By leaving the job to them, you can save a lot of your precious time.

Conclusion

Despite all of the advantages and reasons why you should contract a professional web design house listed above, a lot of business owners still don't understand how important a good web design is. If there is one vital takeaway point from this article, it is that the importance of hiring a professional web designer to build your business site cannot be underestimated.


This article was written by Adam Monson for on .

This article published in collaboration with Scutify, the best app for traders and investors. Download the Scutify iOS App, the Scutify Android App or visit Scutify.com.

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