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Different Ways Small Businesses Can Remain Competitive with IT



This article is published in collaboration with Scutify, where you can find real-time markets and stock commentary from Robert Marcin, Cody Willard and others. Download the Scutify iOS App, the Scutify Android App or visit

In a market as open and as competitive as today, small and big businesses alike are competing for the same market segment. It used to be difficult for small businesses to compete with the resources and prowess of larger corporations, but that is not the case today thanks to top IT solutions.

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It is not surprising to find small businesses turning to information technology for a competitive advantage. Cloud computing and IT solutions, in general, are far more accessible than they were a few years ago. They also help small businesses remain competitive in a number of ways.

Operations in the Cloud

Flexibility is one of the main traits that allow small businesses to remain competitive on the market, even against the larger corporations. While it may take several meetings for a big company to react to market changes, small businesses can spot the growing market demand and make the shift more quickly.

That flexibility is further amplified by the use of cloud computing. Over 80% of business operations can now be stored in the cloud. On top of that, cloud computing allows every member of the small business to access the same information from remote terminals, giving sales officers and other parts of the business extra decision-making tools.

Cloud computing also makes small adjustments easier to make. Thanks to systems such as ERP solutions from Netsuite, small businesses can stay ahead of their operational needs and remain agile at all times.

Automation to the Rescue

Small businesses tend to want to stay lean for obvious reasons. Adding more members to the team isn't always a viable option because budgets and other constraints get in the way. This is where automation comes in handy.

Sales and marketing are the two departments that can benefit more from software-driven automation. When you look through marketing automation software comparisons, you will see that the automation features offered by top solutions are now very advanced. Some systems even use Artificial Intelligence or AI.

Other parts of the business can be automated too. With the right workflow, accounting and financial management can be handled by one person. The same can be said for HR and production, depending on the specific needs and requirements of the business.

Third-Party Resources

Another interesting way to remain lean without losing your competitive advantage is by relying on third-party service providers. There are a lot of cloud-based solutions currently offered as a service instead of as a software. This Solution as a Service (SaaS) approach benefits small businesses in two big ways.

For starters, businesses can gain access to experts and professionals at a much lower cost. At the same time, these experts come with tools and resources that will also benefit the small business in terms of market competitiveness.

It is a win-win solution that persuades more businesses, especially small and medium enterprises, to turn to IT for solutions. With more implementation of IT-based solutions, expect to see competitive small businesses becoming prominent players in different market segments.

This article was written by Adam Monson for on .

This article published in collaboration with Scutify, the best app for traders and investors. Download the Scutify iOS App, the Scutify Android App or visit

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