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Facebook Stock to Keep Surging on Weak Competition

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Facebook Stock to Keep Surging on Weak Competition

Buz Investors FB Stock Higher (<a href=NASDAQ:FB) stock is on a roll, and is poised to go higher as the social media company appears to be competing in a space with almost no competition." src="http://investorsbuz.com/wp-content/uploads/2017/02/FB-Stock-300x200-Small-300x200.jpg" style="float:left; height:auto; margin:0.5em 1em 0.5em 0px; width:300px" />

Buz Investors FB Stock Higher (NASDAQ:FB) stock is on a roll, and is poised to go higher as the social media company appears to be competing in a space with almost no competition.

FB stock has already gained 16% year-to-date, as compared to the six-percent gains posted by the S&P 500 index. Facebook stock closed at $133.72 on Tuesday.

While CEO Mark Zuckerberg released his 6,000-word manifesto last week, his company was busy devising ways to trounce its rivals. Facebook has almost 1.9 billion users on its platform, and the company wants more users and more of their attention.
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FB Stock Higher

Meanwhile, Facebook has added the "Status" feature to its other popular property, "WhatsApp." News came in on Monday that WhatsApp would get a new tool that would let users share videos, photos, and animated GIFs, all of which will disappear after 24 hours.

Similar to "Snapchat Stories" and "Instagram Stories," WhatsApp's ephemeral Status posts can be edited with text, emojis, and finger drawings. The users will have the option to send Status postings to all of their contacts or to specific ones. (Source: "WhatsApp Adds Snapchat-Like Story Feature Called Status," The Wall Street Journal, February 20, 2017.)

Last week, Facebook had also announced its entry into the job recruitment market. The social networking giant said that employers could directly post jobs to their "Page" and users will be able to apply for those jobs on Facebook. The company hopes that the employers and applicants can then continue their communication through "Messenger." (Source: "Facebook is rolling out job postings and applications," Recode, February 15, 2017.)

By not charging any fee from employers for job postings, Facebook is setting up a fight with a more established player in the field, LinkedIn Corp (NYSE:LNKD). Recruiters have to pay LinkedIn for posting and promoting jobs on its platform. In the short term, only a certain section of users may use this new Facebook feature but, in the long run, it could turn out to be a serious competitor to LinkedIn.

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This article was written by Richard Dambrosi for on .

This article published in collaboration with Scutify, the best app for traders and investors. Download the Scutify iOS App, the Scutify Android App or visit Scutify.com.

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