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The NFL Fiasco Is a Sign That Our Virtual Worlds Are Overtaking the Real One


As the build-out of the virtual world continues, televised sports may join horse-racing and soap operas in the dustbin of the past.

We don't care about football, and certainly not football referees. We care about our fantasy teams, gambling results, and our ability to share our views and experiences with our communities, which we're increasingly doing online and with our phones. If computer referees could give us this ability better than humans we'd demand the computers. And maybe, if robot players were more compelling than human ones we'd demand the robots. Fox knows this.

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The big theme of the 2010s is tearing down the 20th century -- automobiles and oil, consumption and debt, mass media and materialism -- and replacing it with a networked, virtual age of intangible assets, mobility, and data-driven reputation.

Out with the rugged individualist driving a truck and in with the guy on an iPhone (NASDAQ:AAPL) taking transit, riding a bicycle, or using a car-sharing service. Out with using debt to buy cars and houses to show off our success, and in with online photo albums of our trips or meals at trendy restaurants, which serve the same purpose. Instead of being marketed to while passively consuming television we're becoming brands ourselves, with our reputation becoming our most valuable asset, as we market the ideas, products, and services we like to our communities over social media.
No positions in stocks mentioned.

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