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Did Amazon Fudge Its 22% Market Share Number for the Kindle Fire?

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Amazon's Kindle Fire just sold out, and a market share number causes some controversy.

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ComScore (SCOR) said in April that the Kindle Fire had more than half the US Android market, which is probably enough to get to a 22% total market share number, if we assume that Android tablet market share was about 40% of the US market during this time period.

So I'll have to put my pitchfork down -- for now, it looks like Amazon's telling the truth.

But I think the word's out -- my algebra skills are NOT to be reckoned with, especially when it comes to market share numbers. (see: Why the Google Android Tablet Market is Far Weaker Than It Seems)

So enough about the past, let's look towards the future.

Amazon is holding a press event on September 6, and in all likelihood, it's going to introduce the next edition of the Kindle Fire.

However, that model will likely face an uphill battle in the marketplace.

Google's Nexus 7, released in July, makes for an awfully tough competitor in the bargain-bin category in which the Kindle Fire competes. It is extremely well-specced for its $199 price and very well-reviewed. Google even pushed the Nexus 7 on Google.com in recent days, the same way Amazon pushes the Kindle family on Amazon.com.

And of course, if the mythical iPad Mini ever comes out (I have my doubts), all bets are off for low-priced tablets like Google's and Amazon's.

As for the Microsoft (MSFT) Surface tablet, it likely won't impact the Kindle Fire 2, UNLESS it hits the widely-rumored-but-unlikely $199 price point. (See: With Surface, Microsoft Stands Little Chance of Competing With Apple in the iPad Market.)

Twitter: @MichaelComeau

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