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Best of the Blogs: Advertisers Express Continued Ambivalence Towards Facebook in New Survey


Plus, will Britain leave the European Union in the coming years?

This column highlights the most interesting and useful business and financial commentary from around the Web each day. Use our comments section to post your own suggestions for blog content that you've read or written.

All Things D
Link: Facebook Ads Work, Except When They Don't. Sometimes. Maybe.

"Fresh fuel for the 'Do Facebook Ads Really Work?' debate: A survey that indicates advertisers themselves don't really know what to think about the social network and its $3 billion-a-year ad business.

"This one comes from Advertising Age and Citigroup (C), and the results are so varied that the survey's sponsors don't agree on what they mean.

"Here's Ad Age's Mike Learmonth: 'The results were a mixed bag for Facebook (FB) that illuminated some of the challenges it will have in scaling ad revenue, but it also indicated that some of Facebook's perceived challenges with marketers - such as not providing enough transparency and data - are overblown. The results also revealed confusion on how to calculate return on investment on Facebook and how to compare that to spending in other social and traditional media channels.'"

Financial Times
Link: Towards a Brixit

"Just when you had had enough of Grexits, Greuros and Drachmageddons, here's another irritating term to add to the eurozone crisis lexicon: Brixit. Yes, the genius fusion of the words Britain and exit to describe another gloomy scenario.

"The word was coined by The Economist's Bagehot column this week (although apparently it is also the name of a Swedish shop that sells Lego) to describe an event that it argues no British political party wants but is nevertheless likely to happen. (The story of the euro crisis, surely?)"

Link: Europe's "Monetary Twilight Zone" Neutron Bomb: NIRP

"Just because ZIRP is so 2009 (and will be until the end of central planning as the Fed can not afford to hike rates ever again), the ECB is now contemplating something far more drastic: charging depositors for the privilege of holding money. Enter NIRP, aka Negative Interest Rate Policy.

"Bloomberg reports that 'European Central Bank President Mario Draghi is contemplating taking interest rates into a twilight zone shunned by the Federal Reserve. while cutting ECB rates may boost confidence, stimulate lending and foster growth, it could also involve reducing the bank's deposit rate to zero or even lower.'"

The Wall Street Journal: Digits
Link: China to Over Take Silicon Valley Claims Report

"Almost half of all global executives polled believe that the technology innovation center of the world will move from Silicon Valley to another country in the next four years according to a survey published Wednesday.

"KPMG's global Tech Innovation Survey 2012 found 43 percent of respondents said Silicon Valley's crown would be passed elsewhere by 2016. China was named as the country most likely to be the next innovation centre (45%), followed by India (21%) and Japan (9%) and Korea (9%).

"Israel came in fifth while Europe barely featured."

The New York Times: DealBook
Link: Glencore's $24 Billion Deal for Xstrata Under Threat

"Glencore International's (GLCNF) $24 billion deal with Xstrata (XSRAF) is under threat after Qatar Holding asked Glencore to increase its bid amid mounting opposition to executive pay arrangements.

"Qatar Holding, which is one of Xstrata's largest shareholders, said late on Tuesday that it had informed Glencore it was "seeking improved merger terms." Glencore, the commodities trading giant based in Switzerland that already owns 34% of Xstrata, agreed in February to buy the rest of the company. Qatar wants Glencore to increase its offer by 16 percent."

Link: What Is the State of Social Media in Europe?

"Social media's ever-growing presence can be seen across the world. Last week we hosted Google+ Hangouts to discuss the state of social media in both Asia and Latin America. Now we're turning to Europe.

"Europeans are becoming more socially minded everyday. An estimated 61.3% of the European population uses the Internet, according to Internet World Stats. Germany tops that list with more than 67 million Internet users (82.7% of the country's population), closely followed by Russia with about 61 million Internet users, a little under half of the country's population. Although it has fewer Internet users than heavily populated Germany and Russia, Iceland has the highest level of Internet penetration, with 97.8% of its population on the Internet."

Twitter: @ChrisWitrak
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