At-Risk Sports Teams: NASCAR

Justin Rohrlich  Jul 14, 2009 8:45 am

At-Risk Sports Teams: NASCAR
 
Can smaller sponsors make up for missing GM cash?
 

In response to General Motors’  decision to cut funding to its NASCAR teams across all levels of professional racing, Sprint (S) Cup Chevrolet team owner Richard Childress said, “These are times we never dreamed we’d see.”

No one ever thought they’d see Ron Hornaday Jr.
 
 
 
 
 
 
 
 
 
 
 
win the NASCAR Camping World Truck series race at the Milwaukee Mile and choose not to perform a traditional victory burnout.

Burnouts have become a tradition, not to mention a surefire crowd-pleaser -- but burnouts are also one of the quickest ways to bust a drive shaft. And that’s not something cash-strapped race teams want -- or can afford -- to replace right now.


As Hornaday told reporters, “We’re saving dimes right now.”

Though lower-level racing series are getting the worst of it, top-tier teams aren’t immune. The Charlotte Observer, writing from the heart of NASCAR country, says “GM, which recently filed for Chapter 11 bankruptcy, made a tour …of its flagship Chevrolet-driving Sprint Cup organizations. Because of GM's crippling financial problems, it's scaling back its commitment to NASCAR.”

GM is said to be considering reducing funding for Kannapolis' Stewart-Haas, Concord's Hendrick Motorsports, Welcome's Richard Childress Racing and Concord's Earnhart-Ganassi Racing.

Ouch. That has to hurt. A top Sprint Cup team’s yearly budget is in the range of $20-$25 million.

At-Risk
According to Sports Illustrated, the global economic crisis led to more than 1,000 team members being laid off at the end of last season. And Chrysler, which just came out of bankruptcy, cut back its funding of Dodge teams this year, forcing the venerable Richard Petty Motorsports to lay off 9 employees, and reduce salaries across the company.

Other teams losing funding are JR Motorsports -- which races in the second-tier Nationwide Series and is owned by Sprint Cup standout Dale Earnhardt Jr. -- and Kevin Harvick Inc., which is co-owned by superstar Harvick and his wife, DeLana. Harvick races in the third-tier Camping World Truck Series.

“Our discussions are indeed NASCAR-wide,” Chevy spokesman Terry Rhadigan said.

GM has already dropped 4 of its 12 deals since last July, and with the US government taking a 60% stake in GM, the company “could be more prone to scrutiny from government officials like Massachusetts Congressman Barney Frank, who has questioned whether companies should be spending government money on sports promotions," according to ESPN.
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Comments (5) See All Comments »
07-18-2009, 4:40 pm
Hmmm lets see now, wasnt barney Frank and Chris Dodd 2 of the guys that sit on the Senate Banking Oversite Committee? Arent these the guys that are SUPPOSED to look out for fraudulent practices? Arent these the guys that should have known that people
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07-18-2009, 5:17 pm
nascar in trouble?!?!?!?......i think the writers are reaching even more so than stating the tigers are in trouble
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07-18-2009, 11:54 pm
Speaking of government controlled businesses as sports sponsors, why are the armed forces sponsoring stock cars while we've got a trillion dollar deficit? I can surely find better uses for my tax dollars.
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07-19-2009, 8:34 am
Thank god it can only be 8 years at a time these guys want all of us to have a hand out you skin in it,You should not wake the sleeping giant,us th e working stiffs,Massachusetts Congressman Barney Frank, what a jerk but dont blame him its Massachus
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07-19-2009, 10:37 pm
I know this will be unpopular but really do think nascar is dull and should go away. Before you get mad I live in the south and am from detroit so I understand the love of cars and know the craziness of loving nascar. I just don't have it, ne
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